- IT, business and finance executives at C-suite
- Strategic IT decision-makers
- IT management and IT decision-makers
- Infrastructure managers
- Line-of-business managers
Tech savvy opinion leaders, our audiences are the most influential in the sector. With nearly 50 years' experience of engaging and captivating tech audiences, we have become experts in understanding their specific information and purchase needs. It's this insight that has enabled us to develop market-leading brands and to identify and deliver the most engaged audiences in the technology space.
With a monthly reach of 22 million technology professionals and consumers, our audience reach extends to every type of technology buyer and influencer in the UK. From strategic decision-makers at Board-level to infrastructure managers in enterprises, the business owner to the creative professional in small-to-medium sized businesses, the tech influencer or the tech enthusiast, IDG UK reaches them all.
Our unprecedented access to technology audiences means we can reach and target every type of technology buyer in the UK – from the strategic IT decision-maker in large enterprises through to the tech enthusiast
Below are just a few of the key target groups we cover:
Consumers reach out to this segment when seeking purchase and devise usage recommendations
Most excited about new technology and new media, and tends to own more devices than other market segments
Purchase technology devices with fewer features/functionality and are focused on purchasing what their family needs.
This social media connected segment 'leads the charge' in terms of technology adoption and usage in the workplace
This segment is excited about new technology and is most likely to rely on advice of peers before purchasing.
Similar to Social Media Leaders in outlook but preferring more traditional sources and experiences.
Our brands dominate the tech media landscape making us the primary reference source for all things tech in the UK.
We are media innovators in the tech advertising, lead generation, social media, content creation, ad network and programmatic buying arena.
We are the UK's leading technology media company with the largest tech media and marketing services portfolio in the country.