Fireplace

Overview

Sometimes your marketing campaigns call for that extra visibility—a way to stand out from everyone else and differentiate your messaging through high impact creative. Fireplace units, using the exterior real estate on each side of the homepage, are an exciting way to enhance your campaign and step up your branding efforts.

The Fireplace is a customizable, full-page takeover that enables an advertiser to own all major above-the-fold ad space on a single page. The execution combines two side panel site skins with an expandable billboard.

The Billboard unit is a modified IAB Rising Star banner unit, specifically tailored for the IDG TechNetwork. The large 970×250 expanded canvas provides a truly large area to create engagement and interaction for brands. The Billboard can feature video, lead gen, social feeds, and other interactive features.

Demo Page

Standard

10 inch iPad Photoshop Ad Dimensions:

1746 pixel wide x 2330 pixel high
Resolution: 300ppi
Color Mode: RGB
File Format: JPG

10 inch Android Photoshop Ad Dimensions:

1617 pixel wide x 2575 pixel high
Resolution: 300ppi
Color Mode: RGB
File Format: JPG

Standard Plus

We offer audio and video in our Enhanced Digital and Zinio Editions. Please ask your Sales Director for production charges.
Video Feature >>

High Quality Video

Codec: H.264
Resolution: 1280×720
Sequence: 30 fps

File Format: .mp4
Bitrate: 2mps (We recommend to lower this.)

Audio Settings

Codec: AAC-LC
Bitrate: 128kbps
File Format: .mp4

Reporting

Impression reporting will be provided by DFP/DFA and interaction/click reporting will be provided by Flite. Reporting is sent on a bi-weekly basis.