IDG Enterprise Brands
Who We Are
Tech-marketers lean on IDG’s 50 years of deep domain expertise to engage with enterprise technology and security decision-makers. Our enterprise brands – CIO UK, Computerworld UK and Techworld – each have a unique voice that delivers on the information needs of its powerful audience, creating unmatched media and events resources for tech marketers to reach, engage and influence enterprise technology buyers.
What We Do
The Enterprise team at IDG creates engagement opportunities throughout the customer journey. With a combination of media and market insights, tech-marketers have a true partner in developing a strategy to influence buying decisions at the right time, with the right people, through the right channels and with the right messaging.
How We Do It
IDG’s award winning editorial brands deliver content that informs and influences technology and security decisions across the enterprise, and creates the optimal environment for tech marketers to engage. Our ability to target the right buyer at the right time with demand generation, account-based marketing, and BANT allows marketers to be strategic with their investments. IDG events provides a unique opportunity for tech-marketers to truly building meaningful relationships with their target audience.