Experience
50+ Years
Content loaded with experience—we’ve been creating technology content for more than 50 years.
IDG Content Marketing Practice
Being a Publisher is Hard
Top 5 Challenges for Technology Content Marketers*
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62%
Struggle producing
engaging content -
60%
Struggle measuring
content effectiveness -
55%
Struggle producing
content consistently
and Users Require Trust
-
77%
Want content from
a familiar source** -
72%
Want accurate and
reliable content***
Experience, Expertise, Relationships
IDG produces quality content on a grand scale
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Expertise
We Are Number 1
Content created from expertise—IDG is the # 1 technology media company in the world.
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Relationships
Quality Engagement
Content that builds trust between buyers and brands drives quality engagement, leading to quality acquisition.
Our Services
High-impact content with frequency across the
entire content ecosystem
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Content Strategy
From initial assessment right through to measurement and optimization.
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Content Creation
Videos, info-graphics, blog posts, whitepapers, quizzes and much more!
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Content Versioning
Modify and re-purpose
any asset. -
Creative Services
Production, design
and image creation. -
Research Services
Primary research studies and audience analysis.
Our Process & Operations
We manage your content project from beginning to end
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Planning & Production
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Dedicated Support Teams
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Web-Based Tracking Tools
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Performance Analysis
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* Source: 2016 B2B Technology Trends, North America: Content Marketing Institute/MarketingProfs.
**Source: 2014 IDG Enterprise Role & Influence of the Technology Decision Maker.
***Source: 2014 The Voice of the Customer Study, IDG Enterprise Results.