IDG Strategic Marketing Services

Who We Are

IDG strategic marketing services is a global digital marketing organization serving B2B and B2C technology customers. As the largest marketing services organization serving this unique audience, we use the power of our global infrastructure, local market experiences and end-to-end marketing services skill set. For over 20 years, IDG has been delivering custom marketing services for clients and leveraging the strength of our relationship with technology buyers to deliver impactful marketing campaigns.

Marketing Solutions Aligned to KPIs

IDG offers a full spectrum of solutions aimed at achieving our clients’ unique marketing challenges.

  • Branding and Awareness

    Delivering increased brand visibility through high-impact creative executions, visual content and targeted distribution and placements across multiple platforms

  • Thought Leadership

    Establishing brands as thought leaders by developing content ranging from educational to authoritative

  • Engagement Solutions

    Driving user participation, activity and advocacy through a range of compelling content formats optimized for digital platforms

  • Performance Marketing Solutions

    Deploying content marketing across digital and social platforms designed for a singularly-focused objective of driving quantifiable lower funnel performance

Custom Marketing Services

Effective marketing must meet the unique needs of each audience. IDG offers a range of direct-to-client custom services, empowering them to become more effective marketers and brand publishers—delivering stronger ROI.

  • Content Marketing Practice

    The way we communicate has changed. Brands are now publishers, and marketers are now content creators. IDG offers:

    • Full service content agency
    • Content Assessment
    • Content strategy to production
    • White label content services
    • Content activation architecture and frameworks


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  • IDG Influencer Network

    With over 50 years in the market, IDG leverages a deep relationship with this audience to help marketers with their content needs.

    Network of vetted subject matter experts that contribute to content strategy, content creation and audience engagement. These experts include:

    • analysts
    • journalists
    • practitioners
    • consultants
    • academics
    • designers
  • Research Services

    With access to IDG’s deep domain expertise and relationships, marketers gain an advantage with insightful and actionable research. IDG offers:

    • Primary research
    • Persona development
    • Indexing/benchmarking
    • Polling, interviews


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  • Insights

    Data is at the core of modern marketing practices. SMSInsight from IDG informs content and distribution strategy and drives performance optimization decisions.  IDG’s data intelligence arms marketers with the knowledge that their marketing efforts are showing a meaningful return on investment.

    Content Intelligence: Powering content to be hyper-relevant based on a mix of data intelligence sources:

    • IDG first party audience data
    • IDG market research data
    • Social/search and content listening


    Performance Analytics

    • Real-time data reporting and analytics
    • Consolidated multi-source reporting dashboards
    • Expert descriptive and prescriptive analysis