2K Games Joins List of Exhibitors for the Inaugural E for All™ Expo

FRAMINGHAM, MA. – September 20, 2007 – IDG World Expo today announced that 2K Games, a wholly owned subsidiary of Take-Two Interactive Software, Inc., has signed on to exhibit at Entertainment for All(TM) Expo (E for All(TM)) ( www.eforallexpo.com ), North America’s premiere video game event. 2K Games joins a growing list of more than 70 other companies which will be participating in the event.

“E for All offers consumers and gamers of all interests the kind of access that only industry insiders have had in previous years,” said Mary Dolaher, CEO of IDG World Expo. “We’re very excited to have 2K Games join us at E for All. Their participation, along with that of our other exhibitors and partners, will help us create a unique, entertaining experience that is truly focused on what matters most – the games.”

E for All, which is being held October 18-21 at the Los Angeles Convention Center, brings together all members of the gaming community – from hardcore and casual gamers, developers and publishers, to industry luminaries, media and retailers. Attendees will be able to participate in tournaments, compete head to head with other gamers on the show’s various game stages, and take advantage of social and professional networking opportunities.

About E for All™ ( www.EforAllExpo.com )

Produced by IDG World Expo, Entertainment for All(TM) Expo (E for All™) is North America’s premiere video game event. A celebration of video games and the people who play them, the event will bring together the entire game community, from consumers and media to publishers, developers and retailers. The Expo will feature exhibits from leading interactive entertainment companies that will allow consumers to try and buy the newest and hottest video games and gadgets. Other event highlights include the acclaimed Video Games Live™ concert, celebrity appearances, the Game Developers Conference (GDC) Game Careers Seminar, and “Into the Pixel,” an exhibition of video game art. E for All will be held October 18-21, 2007, at the Los Angeles Convention Center. For more information, please visit www.eforallexpo.com . Companies interested in learning more about exhibit opportunities, please contact Richard Kazarian at 508-424-4828, or email richard_kazarian@idg.com.

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