35 Mac Users From Around The World Make Art to Make a Difference At Macworld Conference & Expo

FRAMINGHAM, MA – JULY 1, 2002 – IDG World Expo, the leading producer of world-class tradeshows, conferences and events for IT markets around the globe, today announced that Macworld Conference & Expo will feature the culmination of MacCentral Project Mosaic 2002 at the upcoming Macworld Conference & Expo in New York.

 

MacCentral Project Mosaic 2002 was organized by members of the MacCentral forums community (www.maccentral.com) who created individual tiles without more than a sliver of information about adjacent tiles. The tiles were then pieced together to form the finished mosaic. One hundred percent of the proceeds from the sale of limited-edition posters, postcards and CD-ROMs will be donated to United Cerebral Palsy.

The mosaic, including biographies for each artist, is available for viewing at http://mosaic.maccentral.com.

The mosaic was created by 35 digital artists from Hawaii to New Zealand to Spain, and will be featured at the MacCentral booth, #1850. Five autographed editions of the MacCentral Mosaic at Macworld, printed on canvas, will be auctioned off during Macworld Conference & Expo. High-quality poster prints, postcards and CD-ROMs will also be available for purchase.

MacCentral Project Mosaic 2002 was the idea of MacCentral member Sean Barley, and fellow MacCentral members quickly signed onto the project. Member Steve Greenblatt suggested adding another meaningful element to the project – turning it into a charity benefit and using Macworld Conference & Expo as the launch pad.

"It was great to see the enthusiasm from the forum members when the idea for the Mosaic was first brought up. Knowing that their time, materials and talent would be donated in support of a worthy cause, everyone jumped on board," said Jim Dalrymple, news director for MacCentral. "Each person involved in the Mosaic is giving a piece of themselves to make the Mosaic a success. I am very proud to be a part of this project."

A copy of the Mosaic is currently being shipped around the United States to collect the signatures of American artists who participated. The signatures of those outside of the U.S. will be added electronically. This effort is sponsored by MacCentral's parent company, IDG's Mac Publishing, L.L.C.

"The MacCentral Project Mosaic 2002 is not only a great example of utilizing the Web for a good cause, but the mosaic itself is also presented online in an innovative way," said Beth Davis, senior vice president, Macromedia. "Using Macromedia Flash MX and Dreamweaver MX, MacCentral created a site that shows off the great content as well as the talented people behind this mosaic, by delivering an innovative way to navigate the mosaic, and an expanded view of the content and detailed designer background for each tile."

When the fundraising idea was adopted, MacCentral asked members to submit recommendations for a beneficiary. A list of 11 organizations was compiled and a poll was conducted to select the winner. United Cerebral Palsy was ultimately selected as the beneficiary of the fundraiser. This is fitting since David Scott, a member of the forum, is a victim of cerebral palsy.

"We're very pleased that MacCentral and IDG World Expo have chosen United Cerebral Palsy to benefit from proceeds raised from the sale of this mosaic," said Edward Matthews, executive director, United Cerebral Palsy. "We're looking forward to the auction at Macworld in July."

"The mosaic is an artistic creation which encapsulates the imagination and capabilities of the Mac community," said Charlie Greco, president and CEO of IDG World Expo. "It's even more meaningful since it was created to benefit such a worthy cause."

Macworld Conference & Expo, the world's most comprehensive Macintosh OS event, will take place July 15-19, 2002 at New York City's Jacob K. Javits Convention Center. Macworld will bring together Mac enthusiasts from around the globe, with attendees from as far as Ghana and Malaysia registered to attend the event.

Macworld Conference & Expo offers the industry's largest, most comprehensive conference program, including educational sessions, in-depth workshops, hands-on labs, and interactive discussions for beginners, hobbyists, and professionals. The opening keynote will be delivered by Steve Jobs, CEO of Apple, and will take place Wednesday, July 17th at 9:00 a.m.

For complete information about Macworld Conference & Expo, or to register for the event, visit http://www.macworldexpo.com.

About Macworld Conference & Expo

Owned and produced by Framingham Mass.-based IDG World Expo, Macworld Conference & Expo is the world's most comprehensive Macintosh OS event. Macworld Conference & Expo showcases products and services for professionals involved in media and creative content development for corporate and home applications, as well as consumers using the Mac at home. Macworld Conference & Expo brings together the loyal base of Mac OS audiences in creative services, education, application development, entertainment, small office/home office and Internet-based environments. Macworld Conference & Expo offers professionals and consumers alike the opportunity to discover the latest developments and hottest products these markets offer. For more

information, please visit the Web site at www.macworldexpo.com.

About IDG World Expo

IDG World Expo (www.idgworldexpo.com) produces IT-focused tradeshows, conferences and events for professionals seeking world-class education, peer-to-peer networking and one-stop comparison shopping. As the leading IT event management company, IDG World Expo leverages its experience and knowledge of IT-focused events and conferences, enabling technology companies to capture the attention and loyalty of influential buyers. IDG World Expo's portfolio of conferences and events includes Macworld Conference & Expo, LinuxWorld Conference & Expo, BioITWorld Conference & Expo and COMNET Conference & Expo. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

About IDG

IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 330 targeted Web sites in 80 countries. IDG is also a leading producer of 168 computer-related events worldwide, and IDG's research company, IDC, provides global market intelligence and advice through 51 offices in 43 countries. Company information is available at www.idg.com.

 

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