A ‘Power’ Play At Next Generation Data Center Conference & Expo

FRAMINGHAM, MA – MAY 23, 2007 – Next Generation Data Center(TM) (NGDC(TM)), the only strategic IT event focused on the complete end-to-end solution and new technologies for the data center, has announced that several conference sessions will tackle the hot topic of rising energy costs within the data center. Attendees will hear strategies and tactics for reducing consumption and increasing efficiency from companies including Appistry, Inc., Cisco Systems, Core Systems Network Appliance, the EPA, HP, PG&E, Sun Microsystems and more. NGDC, which will be co-located this year with the Storage Networking Industry Association's Enterprise Information World, is scheduled to debut August 6-9, 2007, at the Moscone Convention Center, San Francisco, CA. The event focuses on new technologies and their impact on the data center, covering mission-critical applications and the technology supporting those applications including storage, servers, networking and communications.

Currently, energy costs account for the second largest line item associated with data center operations and are expected to rise quickly in the coming years. A proliferation of data and the need to cost-effectively manage data-related resources are causing the need for increased servers and storage that, in turn, have created extreme energy challenges for today's data centers. According to Gartner, by 2008, 50 percent of IT managers will not have enough power to run their data centers. Consequently, ROI is down because power costs are escalating.

"Our industry is responding to the challenge of rising energy consumption with increased collaboration, particularly between server manufacturers and power and cooling specialists," said Jim Hall, president of the Blade Systems Alliance and IT Market Development Manager, Liebert Power Cooling, Emerson Network Power. "As a result, the next generation data center will support capacities significantly higher than today's facilities while lowering overall energy consumption. Companies that are serious about reducing energy usage today will discover that solutions already exist that can put them on the path to supporting continued growth in computing capacity while lowering overall energy consumption."

"Achieving an efficient use of power and cooling resource will very likely impose itself as an important objective for many data centers in the future. Among the possible power saving strategies will emerge those leveraging the best resource management practices and data protection plans," said Vincent Franceschini, Chairman of the Storage Networking Industry Association (SNIA). "As storage demands continue to increase due to growing amounts of data, it is important for those in the industry–both vendors and end users–to keep evaluating how they are storing and managing access to their data throughout its entire lifecycle. Both NGDC and EIW will help users hone in on the how to improve operational efficiency and reduce power consumption by employing best practices in enterprise information management."

Several sessions at Next Generation Data Center will address these issues and much more. Highlights include:

— Controlling data center power through virtualization technologies

— Data centers, power and the environment

— Reducing data center power consumption through efficient storage

— Accelerating and scaling applications to meet evolving data center requirements

— Best practices to effectively and efficiently manage power and cooling

For a complete schedule of sessions at NGDC, please visit www.ngdcexpo.com . For more information on Enterprise Information World and a complete agenda, please visit www.enterpriseinformationworld.com .

NGDC and Enterprise Information World are targeted to data center professionals ranging from IT architects to system administrators to records and information managers, seeking the right products and services to add to their end-to-end solutions as they adapt to ever increasing needs for flexibility, scalability and performance. For more detailed information on the Next Generation Data Center Conference & Expo and Enterprise Information World visit www.ngdcexpo.com and www.enterpriseinformationworld.com .

For sponsorship and exhibiting opportunities, please contact Amy Bonner at (508) 424-4892 or amy_bonner@idg.com, or Christian Montminy at (508) 424-4852 or christian_montminy@idg.com.

About IDG World Expo

IDG World Expo ( www.idgworldexpo.com ) produces tradeshows and events for professionals seeking world-class education, peer-to-peer networking and one-stop comparison shopping. IDG World Expo's portfolio of conferences and events includes Entertainment For All(TM) (E For All(TM)), Macworld Conference & Expo(R), Next Generation Data Center(TM) (NGDC(TM)), LinuxWorld Conference & Expo(R), and LinuxWorld(R) OpenSolutions Summit(TM). IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

About International Data Group (IDG)

International Data Group (IDG) is the world's leading technology media, events, and research company. IDG's online network includes more than 450 web sites spanning business technology, consumer technology, digital entertainment and video games worldwide. IDG publishes more than 300 magazines and newspapers in 85 countries including CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. IDG's lead-generation service, IDG Connect, matches technology companies with an audience of engaged, high-quality IT professionals, influencers, and decision makers.

IDG is a leading producer of more than 750 technology-related events including Macworld Conference & Expo, LinuxWorld Conference & Expo, Entertainment for All Expo (E for All), DEMO, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 900 IDC analysts in more than 90 countries provide global, regional, and local expertise on technology and industry opportunities and trends.

Additional information about IDG, a privately held company, is available at http://www.idg.com .

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