Acclaimed Author Geoffrey Moore and BellSouth CIO Fran Dramis to Lead Opening Presentations at Storage Networking World Fall 2002

FRAMINGHAM, MA – AUGUST 21, 2002 – IDG's Computerworld and the Storage Networking Industry Association (SNIA) today announced that business guru and renowned author Geoff Moore and BellSouth CIO Fran Dramis will present opening addresses at their Storage Networking World Fall 2002 (SNW) conference to be held October 27-30, 2002 at the Renaissance Orlando Resort in Orlando, Fla. Moore will speak to the SNW audience on Monday, October 28 at 8:30 a.m., while Dramis' presentation will occur on Tuesday, October 29 at 8:30 a.m.


Moore is best known for his seminal 1991 book "Crossing the Chasm," a highly regarded text which offers compelling insight into the life cycle for technology adoption. Currently, Moore is chairman and founder of The Chasm Group LLC, a consulting practice that provides business and marketing strategy services to technology businesses. His opening visionary presentation at SNW will advise IT executives, managers and professionals on "How to Creatively Apply IT in Today's Economy."

As CIO, chief eCommerce and security officer for BellSouth, Dramis has first-hand knowledge of the challenges that vast amounts of data can present to a company. Considering BellSouth's experiences in dealing with increasing amounts of data in recent years, how it deals with the data given increasing concerns for security and business continuity, and how it sees the future of data management, Dramis will deliver the opening leadership presentation at SNW Fall 2002 entitled "The CIO's Point-of-View."

"Geoffrey Moore's writings grace the bookshelves of many of the most respected and successful technology decision-makers, and Fran Dramis navigates BellSouth along the

cutting-edge of storage and data management," noted Ron Milton, vice president and general manager of strategic programs for Computerworld. "The inclusion of a heavy-weight technology industry luminary and a prominent IT user as our leading presenters caps a conference program that delivers substantial educational value to storage professionals through tailored workshops, peer-to-peer case studies and exposure to practical solutions for the most pressing storage needs."

Additional executives and storage professionals presenting at SNW Fall 2002 are from both storage user and vendor companies, including: Rick Peterson, vice president of IT operations and production services, DIRECTV; Mark Price, director of enterprise architecture, Carlson Companies; Charles Inches, IT director, Corner Banca SA; Brian Cobb, vice president of systems engineering, Fannie Mae; Marlene Rupp, enterprise business continuity manager, Fidelity Investments; Scott Stegner, storage solutions practice manager, Lockheed Martin; Ray Dickensheets, senior technical architect, Sprint; Greg Reyes, CEO, Brocade Communications; Mark Lewis, CTO, EMC Corporation; Dave Roberson, president and COO, Hitachi Data Systems; Brian Truskowski, CTO, Storage Systems Group, IBM; and Mark Bregman, executive vice president of product management, VERITAS Software.

To date, platinum sponsors at SNW Fall 2002 include: ADIC, BMC Software, Brocade Communications, Cisco Systems, Computer Associates, EMC Corporation, Hitachi Data Systems, Hewlett-Packard, Intel, Legato, PowerQuest, StorageTek, SuperDLTTape and VERITAS Software.

Produced twice each year in the United States, SNW is the largest educational forum for IT professionals involved in enterprise storage management, and is co-owned by Computerworld and the SNIA. The industry's largest, original and most respected conference, SNW Fall 2002 will again feature SNIA-developed tutorials as well as business and technical tracks for end users that address real-world storage concerns and their solutions. SNW, attended by a range of IT users from CIO to CTO, IT manager to enterprise architect, also provides delegates unprecedented access to storage industry leaders and luminaries, as well as peers who have successfully tackled storage challenges.

Additional details regarding the SNW Fall 2002 conference program, as well as sponsorship and registration information, are currently available at International events include SNW Japan, scheduled for November 27-29, 2002, Tokyo, Japan, and

SNW-EuroStorage, scheduled for June 3-6, 2003, Cannes, France.

About Computerworld

Computerworld is the only integrated media company focused exclusively on the information needs of IT Leaders – those who manage and implement technology in Global 2000 organizations. The company's flagship weekly newspaper – along with its Web site and conference series for IT Leaders – form the U.S.-based hub of the world's largest (58-edition) worldwide IT media network. Publishing since 1967, Computerworld has been recognized numerous times by Folio: Magazine and the Computer Press Association as the best computer newspaper, and was named to the "Media Power 50" in 2002 by Crain Communications' BtoB Magazine. Winner of more than 70 print and online editorial awards since 1998, Computerworld has a newspaper circulation of 202,000, a total print audience of 1,539,000 (according to IntelliQuest CIMS v.8.0), and an online audience of 800,000 unique monthly visitors (according to DoubleClick). Breaking news and resources for IT Leaders are available at

Computerworld is a business unit of IDG, the world's leading technology media, research and event company. IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through (, which comprises more than 330 targeted Web sites in 80 countries. IDG is also a leading producer of 168 computer-related events worldwide, and IDG's research company, IDC, provides global market intelligence and advice through 51 offices in 43 countries. Company information is available at

About the Storage Networking Industry Association

SNIA is a not-for-profit organization, made up of more than 200 companies and individuals spanning the entire storage and networking industry from manufacturers and developers to end users. The members of SNIA share a common goal to "set the pace of the industry" by ensuring that storage networks become efficient, complete and trusted solutions across the IT community. To this end, SNIA is uniquely committed to delivering standards, education, and services that will propel storage networking solutions into the broader market. SNIA currently has multiple technical efforts under way. For membership inquiries, or to participate in working groups, please visit the SNIA Web site at


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