ADVISORY/ IDG Initiative to Benefit Hispanic Scholarship Fund; Online Auction Targets U.S. Media Buyers
What: International Data Group ( IDG ) announces a charitable event to benefit Hispanic Scholarship Fund; IT for Equal Access, an online auction, provides opportunity for high-tech companies to purchase valuable ad space in IDG 's award-winning IT publications and Web sites.
The following series of IDG advertisements, networking opportunities and data will be auctioned to U.S. media buyers:
— Full page print ads in IDG publications including: Computerworld, CIO, Federal Computer Week, InfoWorld, Network World and PC World starting at $2,500.
— Online banners on leading IDG Web sites including: CIO.com, Computerworld.com, FCW.com, Infoworld.com, Networkworld.com, PCWorld.com and Thestandard.com starting at $1,000.
— Access to ITworld.com proprietary market data starting at $1,000
How: Accessible at http://www.itforequalaccess.com, this auction began February 1 and will run through February 15. Winners will be formally announced on February 17 at Microsoft's Equal Access benefit in San Francisco in conjunction with the Windows 2000 Conference & Expo.
Why: IT for Equal Access is IDG 's contribution to the vision of Equal Access and is designed to provide an opportunity for advertisers to bid on ad space at a below market price in support of non-profit organizations. All proceeds from this auction will go to the Hispanic Scholarship Fund (HSF) to underwrite programs that provide access to technology for underprivileged groups within the Hispanic community. With their last auction, IDG raised $60,000 for the United Negro College Fund.
Equal Access is a charitable outreach of the high-tech community that provides funding to non-profit organizations that help people learn and grow with technology. As an ongoing program, Equal Access is designed to fulfill the vision of allowing Internet access to anyone, anywhere, anytime by providing resources to help bridge the digital divide.
IDG is the world's leading IT media, research and exposition company. Founded in 1964, IDG had 1999 revenues of $2.56 billion and has more than 12,000 employees worldwide. IDG offers the widest range of media options that reach 90 million IT buyers in 80 countries representing 95% of worldwide IT spending. IDG 's diverse product and services portfolio spans six key areas including print publishing, online publishing, expositions and conferences, market research, education and training, and global marketing services. http://www. idg .com