Al Burton Productions and GamePro Magazine Form Strategic Partnership to Produce Video Game Programs

BEVERLY HILLS, CA – MAY 8, 2002 — Emmy-winning Television Producer, Al Burton, whose credits include the Comedy Central Hit WIN BEN STEIN'S MONEY (already picked up for its sixth and seventh season), "Mary Hartman", "Square Pegs", and "Charles In Charge", today announced a strategic alliance with GamePro magazine designed to bring the action and excitement of today's new video games to television audiences.

 

Al Burton Productions and GamePro will jointly produce a mainstream entertainment show on major TV networks and cable focusing on the video game industry. The show will highlight the hottest video games and console systems with exclusive editorial commentary and game ratings from GamePro’s editorial experts. The show’s target audience will be young male consumers who represent the fastest growing demographic in the world.

"We are excited to partner with GamePro Magazine, the world’s largest multiplatform video game magazine, on this exciting project. GamePro’s authoritative editorial and industry leading experience makes them a perfect match for us, " said Al Burton, "The variety of video games today is mind boggling. There’s literally something for everyone, and the genre offers a rich landscape of programming possibilities that we’ll explore along with our many strategic partners."

"Consumer demand and attention to the video games industry is at an all-time high with sales surpassing those of the movie industry. In leveraging the successful GamePro brand in conjunction with the programming expertise of Al Burton Productions, we are bridging together two prominent brands to form a mass-market TV show giving consumers the video game information that they crave," said John F. Rousseau, President and CEO of IDG Games Media Group and Publisher of GamePro magazine. "This partnership is just one of the many strategic alliances that we are implementing to take the powerful GamePro brand to the next level."

Al Burton's partner, C. David Pina along with Francis Mao, Senior Vice-President of GamePro Magazine structured the partnership and will serve as Executive Producers for a suite of television programs that include gameshows, an awards show, and interstitial programs that explore various facets of the video gaming world.

About IDG Games Media Group:

Located in Oakland, CA, IDG Games Media Group is the world’s premier interactive entertainment publisher for multiplatform gaming enthusiasts and produces GamePro magazine, GamePro.com, Code Vault and the IDG Games Media Group Industry White Paper.

GamePro’s audience of over 3 million opinion-leading readers has established GamePro as the 3rd largest male teen magazine in the country (Teenage Research Unlimited 2002). The magazine is the market leader with a circulation of 500,000 (ABC membership applied for in 2000). GamePro delivers cutting-edge multiplatform gaming previews, reviews, strategies, cheats, and codes. The magazine’s seasoned editorial staff provides its male teen audience with an authoritative source for video and personal computer gaming information.

GamePro.com (www.gamepro.com) is the premier online source for gaming information on the Internet. The site delivers around-the-clock coverage of game reviews, previews, and cheats for every major gaming platform. GamePro.com is highly interactive with many popular features, including an online community for gamers that enables its visitors to post user reviews, chat with GamePro’s editors and fellow gamers, create online personas, and more.

Code Vault is GamePro’s exclusive, bi-monthly publication of video game cheats, tricks and secrets for all major gaming platforms. All Code Vault codes are GamePro-tested and guaranteed to work. The publication is action-packed with over 5,000 codes per issue and is available on newsstands nationwide.

GamePro is a division of IDG, the world's leading technology media, research and event company. IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 330 targeted Web sites in 80 countries. IDG is also a leading producer of 168 computer-related events worldwide, and IDG’s research company, IDC, provides global market intelligence and advice through 51 offices in 43 countries worldwide. Company information is available at "http://www.idg.com"

###