Apple Specialists Pavilion Unveiled at Macworld Boston

FRAMINGHAM, MA – June 21, 2005 – IDG World Expo, the leading producer of world-class tradeshows, conferences and events for technology markets, today announced the "Apple Specialists Pavilion" at Macworld Conference & Expo(R) Boston, taking place July 11-14, 2005 at the Hynes Convention Center. The Pavilion, sponsored by Apple Specialists Dealers, will have the most current Mac products on display including PowerMac G5's, Xserve and Xserve RAID as well as iMac G5 and Mac mini lines. Apple Computer will not be participating at Macworld Boston.

The Apple Specialist Pavilion is being sponsored in conjunction with Hewlett-Packard. The latest Mac OS X Tiger-ready HP products from Designjet printers for creative professionals, Color LaserJet all-in-ones for business, and Photosmart printers and cameras for digital imaging will also be featured throughout the Pavilion.

Mac products on display will include:

— 10 Power Mac G5 with min 2GB RAM

— 3 30" Cinema Display

— 3 23" Cinema Display

— 4 20" Cinema Display

— 4 iMac G5 17" with min 1GB of RAM

— 4 iMac G5 20" with min of 1GB of RAM

— 8 Mac mini with min of 512GB of RAM

— 1 Xserve RAID with min of 4 drives

Presentations will be held in the Apple Specialist Pavilion Theater every half hour. Slated presentations include the latest news and tips on:

— Mac OS X Server

— XSAN storage solutions

— Adobe Creative Suite 2.0

— Digital Video – Final Cut Pro & Motion

— Color management workflow solutions

— Home entertainment and the "digital hub"

Apple Specialists are independent dealers formed to create brand awareness of the Apple Specialist channel through national advertising, marketing & Specialist-only promotions. Apple Specialists are independent Apple dealers and service providers who meet Apple's highest standards for product knowledge, technical expertise and certifications. The Apple Specialists Marketing Co-op (ASMC) is an association of 160 Apple Specialist Dealers and Service Providers with more than 300 locations throughout the U.S.

"Apple Specialists help people get more done with their Macs," said Kevin Langdon, ASMC executive director and owner of Crywolf, an Apple Specialist dealer in San Diego. "We are uniquely positioned to help our clients get the most out of all of their computing activities because we do everything – pre-sales consulting, sales, service, training and on-site installation and maintenance. We're excited to be participating at Macworld in Boston."

"We're pleased with the addition of the Apple Specialists Pavilion to Macworld Conference & Expo in Boston," said Richard Feldman, group vice president, IDG World Expo. "These independently-owned Apple dealers serve an important role in the Mac community, and it's only fitting that they have a major presence at Macworld."

For more information or to register for the event, please visit http://www.macworldexpo.com.

About Macworld Conference & Expo

Owned and produced by Framingham Mass.-based IDG World Expo, Macworld Conference & Expo is the world's most comprehensive Macintosh OS event. Macworld Conference & Expo showcases products and services for professionals involved in media and creative content development for corporate and home applications, as well as prosumers using the Mac at home. Macworld Conference & Expo brings together the loyal base of Mac OS audiences in creative services, education, application development, entertainment, small office/home office and Internet-based environments. Macworld Conference & Expo offers professionals and prosumers alike the opportunity to discover the latest developments and hottest products these markets offer. For more information or to register for the event, please visit the Web site at http://www.macworldexpo.com, or call (800) 645-EXPO. For exhibiting opportunities, please contact Annie Rice at (508) 424-4839 or annie_rice@idg.com or Ron Moreau at (508) 424-4804 or ron_moreau@idg.com.

About IDG World Expo

IDG World Expo (http://www.idgworldexpo.com) produces technology-focused tradeshows, conferences and events for professionals seeking world-class education, peer-to-peer networking and one-stop comparison shopping. As the leading technology event management company, IDG World Expo leverages its experience and knowledge of technology-focused events and conferences, enabling technology companies to capture the attention and loyalty of influential buyers. IDG World Expo's portfolio of conferences and events includes Macworld Conference & Expo(R), LinuxWorld Conference & Expo(R), BioIT World Conference + Expo(R), Wireless Sensing Solutions(R), Syndicate(TM), RoboBusiness and RoboNexus. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

About IDG

International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo(R), Macworld Conference & Expo(R), DEMO(R), and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at http://www.idg.com.

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