Asia/Pacific Printer Shipments Reach 2 Million Units in the Second Quarter of 1999, IDC Finds

FRAMINGHAM, Mass., October 12, 1999 — The Asia/Pacific (excluding Japan) printer market experienced moderate growth in Q2 1999, according to market research firm International Data Corporation (IDC). Total printer shipments passed the 2 million mark for the first time in the region while recording a growth of 25% quarter-on-quarter and more than 10% sequentially.

China, Korea, and Australia remained the three largest printer markets in the region, representing 60% of the region's total printer shipments in Q2 1999. China led all other countries with a 26% share, with Korea trailing behind with a 22% share. Australia maintained the third position, taking a 12% share.

The inkjet segment continued to lead the total printer market with a share of 70%.

"Declining prices contributed greatly to the inkjet growth in the past, but price reduction in the inkjet market has slowed down in the last few quarters," said Martin Chau, senior analyst, IDC Asia/Pacific. "The average end-user price dropped by only 3% from US$198 in Q1 1999 to US$191 in Q2 1999. Not only are inkjet printers popular in the home market, they are also highly in demand in small business environments. When occasional color printing is required, most of the companies in the small business sector would prefer inkjets over color lasers due to lower acquisition cost," Chau said. With strong demand coming from both consumer and commercial markets, the inkjet segment achieved 13% growth in Q2 1999.

The inkjet market was dominated by the less than US$150 segment with a 44% share. Models in this category included Canon BJC-255sp, Canon BJC-265sp, Canon BJC-4310sp, Epson Stylus Color 300, Epson Stylus Color 440, HP Deskjet 695C, and Lexmark 1100 Color Jetprinter. These entry-level inkjet printers were consumed largely by first-time printer buyers (in the home market) and were also commonly offered in various PC-plus-printer bundling programs.

Total laser shipments grew slightly from 0.26 million units in Q1 1999 to 0.28 million units in Q2 1999. Within the laser segment, monochrome 8-10ppm was the largest category with a 42% share. However, monochrome under 8ppm remained the largest category in the "less-developed" countries (which include China, India, Indonesia, the Philippines, and Malaysia) where low-priced and low-speed models were favored.

For more information about IDC's Asia/Pacific Printers research program, please contact Cort Isernhagen at +65-335-0711.

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