ASPWorld Conference & Expo Unveils Hallmark ASP Education Strategy

FRAMINGHAM, MA – JUNE 28, 2000 – From the hefty pre-conference packet to the multi-tiered program agenda, a dynamic, "ground-up" educational experience focused on navigating the application service provider (ASP) industry awaits attendees at the ASPWorld Conference & Expo to be held Oct. 3 through 6, in San Jose, Calif. This event is poised to become the premier forum for thousands of corporate end-users, who need to make faster, smarter information technology (IT) outsourcing decisions for their companies.


"The ASPWorld Conference & Expo is dedicated to providing all attendees with far more than just a conference badge and a vendor-to-vendor map, which is usually all that most ASP industry shows provide," said Rob Scheschareg, vice president of events for IDG World Expo, the producer of ASPWorld Conference & Expo.

"ASPWorld Conference & Expo will impress attendees with its hallmark, soup-to-nuts educational program. Its content is structured to meet the needs of every single attendee, however basic or advanced their knowledge may be. No one in the industry has made this level of commitment to provide attendees with the strategic information they need to understand their outsourcing options, make business-critical decisions and execute those decisions effectively."

From the day they register, to the day they leave San Jose, attendees can expect to amass valuable, cutting-edge tools, helpful guides, and market research available only through registering and attending ASPWorld Conference & Expo. Among the materials all registered attendees receive: (more to be added in the coming weeks)

– IDC's "ASP Market Taxonomy,"is the first in a series of decision making support tools that registrants will receive. This is a valuable, quick reference guide that provides an overview of the ASP players and how they relate to one another in the marketplace.

– Telechoice will provide an "ASP Decision Support Guide." This guide is designed to help business decision-makers determine the applicability and benefits of subscribing to an ASP service to their business. It outlines the problems the services solve, the applications and benefits of the services, an evaluation checklist, a summary of ASPs and their offerings, and a high-level business case depicting the financial benefits of the solutions.

– Tolly Research will deliver an "ASP Action Plan" that discusses the best strategies for ASP selection, offer step-by-step suggestions for negotiating service agreements and provides tips on how to best integrate outsourced applications into your enterprise infrastructure. ASPs are luring corporate IT shops with aggressively priced strategic business applications. However, since the market is so new, there really are no clear cut answers about how to identify and select the ASP that best fits your needs — until now.

– IDC will provide a "Vendor Evaluation Checklist."This instructional checklist will help attendees quickly assess vendors on the show floor. Compiled from IDC's more than two years of ASP research and case studies and analyst input on software, services, networking, hardware and hosting, this check list promises to be a value-add for attendees and exhibitors. Not only will attendees be able to canvas more vendors during the show, but the take-away information will be of higher value, making more efficient use of their time at the show and saving them time as they begin more in-depth post event discussions with ASPs. Exhibitors also will benefit from more directed discussions enabling them to quickly identify suitable prospects for their offerings.

ASPWorld Conference & Expo registrants may choose from a series of educational sessions designed to address IT outsourcing needs on various levels, from basic to advanced. Included are free introductory courses open to all attendees, keynote speeches from the industry's leading visionaries, and in-depth feature presentations led by high-tech experts.

"From the industry expert to the end-user who is uninitiated in IT outsourcing, everyone is guaranteed to find a wealth of information and materials under the ASPWorld Conference & Expo roof," said Scheschareg.

Scheschareg credits the event’s advisory board with the concept of creating an advanced set of educational tools for attendees. Comprised of high-tech industry leaders, the board is helping the IDG World Expo team deliver the highest value to its attendees.

Advisory Board members include: Gary Beach, publisher, CIO Magazine; Alan Fedder, president, UniForum; John Gallant, editorial director and executive vice president, Network World; Clare Gillan, group vice president, applications and information access, IDC; Christine Heckart, president, TeleChoice; Traver Gruen-Kennedy, chairman, ASP Industry Consortium; Dr. Jim Metzler, principal, Ashton, Metzler & Associates; Nathan Ridnouer, senior program manager, Information Technology Association of America; Richard Sturm, president, Enterprise Management Associates; and Kevin Tolly, president and chief executive officer, The Tolly Group.

ASPWorld Conference & Expo is backed by the leading IT media organizations, trade groups, and market leaders in the ASP industry. The flagship sponsor is Network World Magazine. Sponsors include: IDC, The Information Technology Association of America, Arista Soft, Seven Mountains Software, JDEdwards, Compaq, Ensim, Surebridge, NetASPx, ManagedOps,, Xuma, Agilera, Xcert, Infinium, AboveNet, Alumbre, Trend Micro, Sage-Best, InfoWorld,, CIO Magazine,, ASP Industry News, Inc. Magazine, Communications News, and

Pre-register by Sept. 1, for your complimentary Expo Pass to the exhibits, keynotes, feature presentations and educational materials. To register online go to

Editor’s Note: Members of the media are welcome to attend ASPWorld Conference & Expo. To register, please visit the on-line media center at

About ASPWorld Conference & Expo

ASPWorld Conference & Expo ( is the premier application service provider (ASP) event for IT decision-makers from small to mid-sized companies to global enterprises. As the leader in ASP conferences and expositions, ASPWorld Conference & Expo is solely focused on providing the information and resources business decision-makers need to explore and implement ASP outsourcing for their organizations. ASPWorld Conference & Expo is part of the IDG World Expo family.

About IDG World Expo and IDG

IDG World Expo ( produces world-class tradeshows, conferences, and events for emerging IT markets around the globe. As the leading IT event management company, IDG World Expo leverages its unsurpassed experience and knowledge of IT-focused events and conferences, enabling technology companies to capture the attention and loyalty of influential buyers. IDG World Expo's portfolio of conferences and events includes ASPWorld Conference & Expo, ComNet, Internet Commerce Expo (ICe), LinuxWorld Conference & Expo, and Macworld Conference & Expo. IDG World Expo is a subsidiary of International Data Group (IDG), the leading global provider of IT media, research, conferences, and expositions. IDG is the world's leading IT media, research and exposition company. IDG publishes more than 300 magazines and newspapers and 4,000 book titles and offers online users the largest network of technology-specific sites around the world through (, which comprises more than 270 targeted Web sites in 70 countries. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 50 offices in 43 countries worldwide. Company information is available at