Attendance Record Shattered at Macworld Conference & Expo

FRAMINGHAM, MA – JANUARY 23, 2001 – IDG World Expo, producers of innovative IT conferences and expositions, announced today that the just-concluded Macworld Conference & Expo shattered all-time attendance records. More than 93,000 visitors and 450 exhibitors turned out at San Francisco’s Moscone Convention Center, January 9-12, 2001, for what is considered the premier event in the Macintosh community.


"Macworld Conference & Expo has once again claimed its rightful place as the dominant technology event on the West Coast," said Charlie Greco, president and CEO, IDG World Expo. "The show is thriving because it brings together leading industry experts, bold new conference elements, and the hottest products and services for the Mac. Other IT shows are seeing their attendance numbers drop off. Ours are exploding."

Greco added, "The momentum from San Francisco means great things for Macworld Conference & Expo when it comes to New York this summer. Among other things, we expect a surge in first-time exhibitors, who have now seen firsthand why the show is the ultimate stage for Mac-based companies."

In his opening keynote address, Apple CEO Steve Jobs announced that an "avalanche of applications" should hit the market this summer. The Jobs keynote was the subject of news headlines around the world, and new applications for the Mac as well as the status of the Mac OS X were two prominent themes in that address.

"The Mac OS X conference sessions were literally overflowing," said Rob Scheschareg, vice president of events, IDG World Expo. "Interest in the Mac OS X was so high, we plan to offer even more conference sessions for the OS X in New York."

In addition to the Jobs keynote, two other high-profile members of the Macintosh community made feature presentations. Kevin Browne, General Manager of the Macintosh Business Unit at Microsoft, and Rob Burgess, Chairman and CEO of Macromedia were both greeted by enthusiastic audiences.

Highlights from the San Francisco Macworld Conference & Expo included:

¨ Pre-conference workshops, which offered in-depth training on key products and technologies

¨ The Macworld Pro/Conference, which presented topics of interest and sophisticated training to computing professionals using the Macintosh platform

¨ The Macworld Users Conference, which featured 70 sessions by industry experts, ranging from a preview of the Mac OS X to instruction on how to create desktop movies

¨ The MacBeginnings program, which offered new Mac users valuable training as they got up to speed on their first iMac or iBook

¨ The Special Interest Boulevard debut, which provided a showcase for up-and-coming companies, conveniently organized by specific industry areas

¨ The addition of MacWorld Conference & Expo Guided Tours, where volunteers helped attendees find specific companies and solutions on the Expo floor

Other attractions and events were back by popular demand. The Internet Café offered attendees the chance to relax, check email and chat with friends. The Digital Art Gallery, featuring original portraits created on the Mac, returned for the third straight year. The Music and Audio Showcase and a live concert series helped accentuate the musical and audio prowess of "the Mac in action," and the Macintosh Gaming Area

featured hands-on demonstrations of the hottest new games for the Mac.

New York Preview

Record-breaking attendance numbers at the past three shows have helped prime the pump for Macworld Conference & Expo in New York this summer. The event will be held July 17-20, 2001 at the Jacob K. Javits Convention Center.

Along with the surge in attendee and exhibitor interest, other developments to look for at the next show include:

¨ Demonstrations of recently released applications for the Mac

¨ A first-ever look at new applications, to be unveiled at Macworld Conference & Expo

¨ Hundreds of new Mac products and solutions from hundreds of exhibitors

¨ New applications, tools and plug-ins for the Mac OS X

¨ Expanded Mac OS X conference sessions

¨ New Apple hardware

¨ New iDVD and iTunes software

"We are pleased to convene a forum for Mac enthusiasts that is as exciting and engaging as the Mac products themselves," said Scheschareg. "These record-breaking numbers are proof positive that Macworld Conference & Expo is the place to be if you’re interested in seeing or selling hundreds of new products, getting hands-on demonstrations and hearing from visionaries in the Mac community."

Scheschareg continued, "We’re not resting on our laurels. The San Francisco show has pumped us up for Macworld Conference & Expo in New York!"

About Macworld Conference & Expo

The world's most comprehensive Macintosh OS event, Macworld Conference & Expo is the showcase for products and services geared to professionals involved in media and creative content development for corporate and home applications, and consumers using the Mac at home. Macworld Conference & Expo brings together the loyal base of Mac OS audiences in creative services, education, application development, entertainment, small office/home office and Internet-based environments. Macworld Conference & Expo offers professionals and consumers alike the opportunity to discoverthe latest developments and hottest products these markets offer. Multiple conference programs cover beginning and advanced uses of the Mac. Macworld/Pro Conference sessions offer a technology-intensive professional development series for Macintosh design, management and networking professionals. The Macworld/Users Conference program covers beginning and advanced uses and techniques in areas such as Internet, design, integration with NT systems, education, content asset management, entertainment, and more. Macworld Conference & Expo is sponsored by Mac Publishing, LLC, publishers of Macworld Magazine,, and Mac Publishing is a joint venture between International Data Group and Ziff Davis Media. For more information on Macworld Conference & Expo visit the Web site at

About IDG World Expo

IDG World Expo ( produces world-class tradeshows, conferences, and events for emerging IT markets around the globe. As the leading IT event management company, IDG World Expo leverages its unsurpassed experience and knowledge of IT-focused events and conferences, enabling technology companies to capture the attention and loyalty of influential buyers. IDG World Expo's portfolio of conferences and events includes ASPWorld Conference & Expo, COMNET Conference & Expo, Internet Commerce Expo (ICe), LinuxWorld Conference & Expo, Macworld Conference & Expo and Internet Entertainment Expo (IEX). IDG World Expo is a subsidiary of International Data Group (IDG), the leading global provider of IT media, research, conferences and expositions.

About IDG

IDG publishes more than 300 magazines and newspapers and 4,000 book titles and offers online users the largest network of technology-specific sites around the world through (, which comprises more than 270 targeted Web sites in 70 countries. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 50 offices in 43 countries worldwide. Company information is available at