Audible.com and Mac Publishing Announce Wide-Ranging Programming and Distribution Partnership
NEW YORK, NY – JULY 18, 2002 – Audible, Inc. (NASDAQ: ADBL) and Mac Publishing, LLC today announced that the companies have entered into an agreement to deliver exclusive audio programming to Mac users and customers of audible.com's award-winning audio information and entertainment service.
Mac Publishing's Macworld magazine, Macworld.com, and MacCentral.com will promote and co-market Audible.com's audio service and Audible will promote Macworld magazine and audio programming to their respective customer bases.
The companies will shortly launch an exclusive weekly audio program from the editors of Mac Publishing's leading publications and Web sites. The programming will be available free to regular subscribers to audible.com's award-winning monthly membership program,
AudibleListener(TM), and available for sale to any Mac user via audible.com's 34,000-hour library of spoken word programming. Mac Publishing, LLC will promote AudibleListener to Macworld magazine subscribers and visitors to Macworld.com and MacCentral.com.
New audible.com subscribers who use Apple's iPod digital music player or iTunes desktop digital music software will receive a free 6-month subscription to Macworld magazine or a 6-month extension to a current subscription, as well as free Audible programs from RobinWilliams@audible.com, Neal Stephenson's "Snow Crash" and free blank CD-Rs.
"We believe that audible.com's audio information and entertainment service is a great way for Macworld and MacCentral to deliver breaking news, analysis, commentary, and reviews to Mac users – at the desktop and on the go via the AudibleReady iPod music players," said Colin Crawford, President and CEO of Mac Publishing, LLC. "Now I finally have a reason to buy an iPod."
"We are honored to do business with the talented creators of Macworld and MacCentral. The combination of Macworld's world class programming and Audible's personalized audio service is a compelling proposition for any Mac user," said Donald R. Katz, chairman and CEO of Audible, Inc. "Audible's announcement yesterday of an alliance with Apple — and of Audible support for iTunes and iPods — at Macworld Conference & Expo further ratifies Audible's place as the leading Internet audio service for the spoken word, and we believe our partnership with Mac Publishing will help us spread the word about Audible to a community of culturally aware and sophisticated listeners."
About Audible, Inc.
Audible(R) (www.audible.com(R)) is the Internet's largest, most diverse provider of premium spoken audio services for content download or playback on personal computers or AudibleReady(TM) PC-based mobile devices. Audible has more than 34,000 hours of audio programs and 125 content partners that include leading audiobook publishers, broadcasters, entertainers, magazine and newspaper publishers and business information providers. Audible.com is Amazon.com's (www.amazon.com) exclusive provider of spoken word products for downloading or streaming via the Web. Additionally, the Company is strategically aligned with Random House, Inc., to pioneer the first-ever imprint to produce spoken word content specifically suited for digital distribution, Random House Audible. Among the Company's key business partners are Apple Corp., Card Access Inc., Casio Inc., Compaq Computer Corporation, Handspring, Hewlett-Packard Company, Microsoft Corporation, Royal Philips Electronics, RealNetworks, Inc., SONICblue Incorporated's Rio Audio Group, Sony Electronics, Texas Instruments and VoiceAge Corp.
About Mac Publishing LLC
Mac Publishing, LLC publishes the world's leading independent Macintosh publication and Web sites. Every month the award-winning Macworld magazine reaches over 2 million influencers of computer purchases*, while the Mac Publishing Web presence garners an average of 2 million unique visitors. Mac Publishing sites include: Macworld.com and MacCentral.com. Headquartered in San Francisco, Mac Publishing is a subsidiary of IDG, the world's leading technology media, research and event company. IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 330 targeted Web sites in 80 countries. IDG is also a leading producer of 168 computer-related events worldwide, and IDG's research company, IDC, provides global market intelligence and advice through 51 offices in 43 countries worldwide. Company information is available at www.idg.com.
*SOURCE: Intelliquest CIMS v 8.0
Audible, www.audible.com and AudibleReady are registered trademarks of Audible, Inc.; AudibleListener is a trademark of Audible, Inc. and all are part of the family of Audible, Inc. trademarks.
Other product or service names mentioned herein are the trademarks of their respective owners.
This press release contains information about Audible, Inc. that is not historical fact and may be deemed to contain forward-looking statements about the company. Actual results may differ materially from those anticipated in any forward-looking statements as a result of certain risks and uncertainties, including, without limitation, Audible's limited operating history, history of losses, uncertain market for its services, and its inability to license or produce compelling audio content and other risks and uncertainties detailed in the company's Securities and Exchange Commission filings.