Australian PC Monitor Market Takes a Dip Again in Q3 2002, Says IDC

NORTH SYDNEY – DECEMBER 20, 2002 – IDC has released the Australian PC monitor market results for the third quarter (July-September) of 2002. These results were inline with IDC forecasts that saw the total PC monitor market decrease sequentially from Q2 2002. Overall, third quarter monitor sales declined 7.4% sequentially. This decline was felt most significantly in the OEM market (monitors pre-bundled with first tier global PC vendors) which decreased 15.7% from Q2 2002. Unit shipments in the branded market (which accounts for all local sales by monitor vendors) fared better, increasing sequentially by a mere 0.8%.


Imraan Ali, IDC Associate Analyst for computing hardware, said, the poor performance of the PC desktop market accounted for the drop off in OEM monitor sales. Desktop shipments declined 8.6% from Q2 2002; this coupled with a generally slow third quarter in the PC market saw the OEM monitor market contract.

Results in the branded market were encouraging when compared to the previous quarter. With Q3 generally the slowest quarter of the year, the branded market performed strongly to grow if only slightly. This growth was predominantly attributed to increase in the LCD market, which grew 48.6% from Q2 2002.

The major highlight for the quarter has been the drop in LCD prices, this acted as the catalyst to the LCD market?s expansion. Pricing for LCD?s fell 11.4% in the branded market. This was due to the significant decreases in the cost of LCD panels which allowed many vendors to play much more with their pricing during the quarter,commented Mr Ali.

The CRT market had a tough quarter declining sequentially 12.0%. Flat screen CRTs continue to account for a greater percentage of the market as prices for this technology continue to decline. CRT prices overall fell 12.3% from Q2 2002 further slimming already thin margins.

Vendor wise, the traditional top three vendors in the branded market under went a reshuffle. Samsung jumped into top spot with a 18.3% share of the branded market, LG electronics dropped to second with a 17.4% share, and Mitsubishi third with 14.1%. Fourth spot again went to Philips with 10.3% and BenQ displaced Viewsonic at number five with a 6.6% share of the market. These five vendors accounted for 66.6% of the total volumed shipped during the quarter.

In the CRT branded market, LG continues to lead the market claiming a 19.7% share. Samsung was second (16.7%) and Mitsubishi third (14.2%). Samsung again dominated the branded LCD market claiming a 24.2% share of the market. Mitsubishi remains a distant second (13.5%) and third position was rounded out by BenQ (13.3%).

About IDC

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