Business Management Changes Key to SOA Adoption, Says IDC

LONDON — JANUARY 23, 2008 – Many organizations have successfully completed small-scale SOA pilot projects, but these have highlighted a number of business management challenges that must be addressed before wider-scale adoption can be started, namely complexities surrounding the ability to map business processes, where to invest in SOA for maximum ROI, and how to translate the benefits of SOA from technical to business language.

SOA is not just another over-hyped IT trend. Well-managed SOA deployment drives cost savings, but the biggest benefit of SOA is the flexibility and agility to respond rapidly to changes in the business environment. A holistic view of the business ecosystem is essential, but even today, too many organizations are struggling to implement SOA across silos, as they are following long- established processes and patterns of behavior.

Cultural and attitudinal changes are fundamental to successfully adopting SOA, and while a solid technology base is definitely a benefit, it is not enough. "The lines between IT and business are so blurred that they almost don't exist when it comes to adopting something like this [SOA]," said Jan A. Duffy, research manager, Government and Health Insights, IDC EMEA. "IDC fully believes that SOA is a challenge, but it is abundant with opportunities. SOA isn't just about technology, it's also about getting the organization right."

A survey carried out at IDC's 2007 SOA conference revealed that 82% of attendees saw SOA as playing a key role in the IT strategy of their organization, with 83% saying they intended to start a new SOA project in the next one to two years. With this in mind, IDC's 2008 Service-Oriented Architecture Conference, taking place in London on March 11, 2008, will examine the hottest industry topics, including:

Using SOA to establish a tighter relationship between business strategy and IT Managing IT governance and enhancing standardization through SOA Modernizing infrastructure with SOA

Each year IDC's SOA conference attracts between 130 and 150 senior IT decision makers from major enterprises in the U.K. Confirmed sponsors for this year's event include BEA Systems, BT, CA, HP, IBM, Red Hat, SAP, Sun Microsystems, Information Builders, Software AG, and Parasoft.

Media partners include Connect-World, IT PRO,, and ZDNet UK.

To find out more about participating at IDC UK's conferences, please visit or call Peter Walker on +44 (0) 20 8987 7143.

The following SOA conferences will be held by IDC in May.

Stockholm, May 8 Amsterdam, May 22 Oslo, May 22 Copenhagen, May 27

For more information, please visit IDC's events pages at .

About IDC

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 900 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 90 countries worldwide. For more than 43 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting .

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