Business Value Exchange Models Future of Content Marketing
A fifth consecutive year for the Business Value Exchange (BVEx) proves the value of an agile style of corporate marketing: it continues to deliver the ultimate return by enabling regional marketing teams to roll out integrated global and local campaigns and engage with their company’s target customers. BVEx as an exemplar of modern content marketing was recently written up in Marketing Review magazine, published by the University of St. Gallen, famous in Switzerland for its research in the fields of business administration, economics, law and international affairs.
Back in 2013, when BVEx was conceived, the Enterprise Services arm of technology giant Hewlett-Packard (HP) wanted to highlight the pervasiveness of digital technology and to position itself as the trusted partner for digital transformation. The company’s marketing team looked for new and unconventional ways to achieve that goal and to engage a variety of stakeholders and voices in discussion about digital.
The BVEx portal launched as a partnership between HP Enterprise Services (HPES) and global tech media company, IDG. To date, it has lived through – and supported – three major organizational and brand changes: from HP to Hewlett Packard Enterprise (HPE); and most recently in April 2017, to DXC Technology when HPES merged with another global IT Services player, Computer Sciences Corporation (CSC).