Changing Market Dynamics for Authoring Software Present New Opportunities for Vendors, According to IDC

FRAMINGHAM, MA – FEBRUARY 24, 2003 – The new emphasis on Web publishing by end users has caused the authoring software market to heat up, according to IDC. The changed market dynamics for all types of authoring software are now presenting vendors with new competitive opportunities.


"The market for Web authoring software has expanded," said Susan Funke, program manager for content management software at IDC. "With the emergence of the Internet and Web authoring tools, anyone can publish content of all types on the Web and now they can augment content with audio and visual elements. Like Gutenberg’s printing press and the PC, authoring tools offer a revolutionary new way of disseminating content to large numbers of people."

XML is fast becoming the bridge between standard authoring and Web authoring software. With widespread use of the XML format, users can more readily create content once and publish it in man formats and on many platforms. Web authoring practices are dramatically changing, and as a result, Web authoring tools must be accessible to non-technical and technical staff while remaining fully functional.

User requirements have also greatly expanded. Users want to be able to create, track, archive, and retrieve content. According to IDC, vendors who acknowledge these content management needs will have the most success.

IDC’s special competitive analysis report, Authoring Tools Market Landscape (IDC #28775), discusses the products and strategies of new office suite competitors and the new opportunities that the shifts in publishing venues have made possible. Major vendors analyzed include Adobe, Apple Computer, Corel (Canada), Haansoft (South Korea), Macromedia, Microsoft, and Sun.

To purchase this document, call IDC's sales hotline at 508-988-7988 or email

About IDC

IDC is the foremost global market intelligence and advisory firm helping clients gain insight into technology and ebusiness trends to develop sound business strategies. Using a combination of rigorous primary research, in-depth analysis, and client interaction, IDC forecasts worldwide markets and trends to deliver dependable service and client advice. More than 700 analysts in 43 countries provide global research with local content. IDC’s customers comprise the world’s leading IT suppliers, IT organizations, ebusiness companies, and the financial community. Additional information can be found at

IDC is a division of IDG, the world’s leading IT media, research, and exposition company.


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