Chris Shipley Interviewed About DEMO 2006 Program; John Furrier Podcast Provides First Glimpse of DEMO 2006

SOUTHBOROUGH, MA – JANUARY 25, 2006 – Chris Shipley, executive producer of the technology industry's elite DEMO conferences, has posted on the DEMO Website an interview with John Furrier of about the upcoming DEMO 2006 conference. The ten-minute podcast, found at , is available in part or whole to radio producers nationwide for inclusion in their technology industry and DEMO coverage. tracks the hottest companies, news, executives and VCs in Silicon Valley.

The DEMO Conference series is well known for introducing promising emerging products and services to the marketplace. At DEMO 2006, taking place February 6-8 in Phoenix, Arizona, 69 early stage and well established companies will debut their new technologies to an audience of investors, media, business development executives, and other industry insiders. Furrier accurately describes DEMO as an ecosystem made up of all the players necessary to further the progress of technology adoption.

In the interview, Shipley details some of the important trends in technology, as well as revealing information on the DEMO 2006 demonstrators. She describes the class of DEMO 2006 demonstrators as mostly early stage companies equally balanced in the consumer and enterprise market segments. There are only four public companies among the DEMO 2006 demonstrators; the remaining companies are introducing their first or second innovations into the market.

Shipley describes the main themes in the technology industry, which will be in evidence at DEMO 2006, as:

— On the consumer side, there is a great deal of focus on

consumer-generated content and on radically improved browsing and

searching experiences.

— On the enterprise side, the industry is concentrated on optimizing

networks and fraud prevention security applications that battle

phishing, adware, and spyware.

Shipley also gives some hint about the "wildcard" innovations that will surprise DEMO 2006 attendees. Shipley says that DEMO 2006 will host the first ever toy and the first ever food industry products in DEMO's 16-year history.

Shipley is noticing an overall trend in the market away from the hard-and-fast consumer vs. enterprise market segments into more of a blended environment with products designed for individuals that enable significant control over the ways in which they access, manage and use content. She explained that DEMO — a conference that allows attendees to interact with the industry's most significant new products — has this ultimate attendee enticement: "Be on top of what's cool, what's hot."

Since DEMO began in 1991, the conference producers have forecasted each major technology trend including Web portals, PDAs, m-commerce, online auctions and speech-recognition software. The DEMO conference has served as the launch pad for companies such as Palm, E*Trade,, Handspring, and U.S. Robotics, helping them to impact an influential audience of venture capitalists, business development executives and national news media.

To hear the podcast, visit . Register online for DEMO 2006 at: .

DEMO 2006 Sponsors and Partners

DEMO 2006's platinum sponsors are Ceonex, Digital Deck, HP, and Qualcomm. Gold sponsors are Porter Novelli and Sharpcast. Strategic partner is the Guidewire Group. Media partner is PR Newswire. Marketing partners are the National Venture Capital Association (NVCA), PRSA Silicon Valley, Tech Coast Angels, The Tech Museum of Innovation, and VC Experts.

About the DEMO Conferences

Produced by Network World Events and Executive Forums, the semi-annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters. Each DEMO conference features approximately 70 new companies, products and technologies. For more information on the DEMO conferences, visit .

The DEMO community also benefits from the award winning DEMOletter. A weekly e-newsletter designed to reach the people who are creating companies, building products and launching new ideas, DEMOletter provides smart insight and analysis of entrepreneurial business issues.

About Network World

Network World, Inc., the Leader in Network Knowledge, empowers Network IT Executives through education, information and community. Network World, an IDG company, is the leading provider of news, analysis, reviews, events and education on information technology. Network World publishes the leading newsweekly, Network World, hosts the most active online community ( ), and produces educational seminars and events worldwide. Network World's portfolio of strategic marketing programs provides marketing and agency professionals with the tools to generate high-quality leads, optimize marketing campaigns, and create new revenue opportunities. Additionally, Network World is the event organizer of DEMO and DEMOfall, the leading events for new technology innovation.

About IDG

International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo, MacWorld Conference & Expo, DEMO, and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at .

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.

Chris Shipley

Network World, Inc.

Web site:

Web site: