CIO and LinkedIn Form Innovative Partnership to Serve CIOs and Senior IT Executives ; Agreement is the First to Combine CIO Content and Events with the LinkedIn Professional Social Network
FRAMINGHAM, Mass. – APRIL 16, 2008 – CIO and LinkedIn have entered into a partnership that will serve the growing needs and demands of the CIO and senior IT community. CIO, which launched the first magazine for chief information officers 22 years ago, and LinkedIn, the world’s largest online professional network, are offering several new services. By connecting CIO with LinkedIn, these executives will have new ways to connect with their peers and access information through Company Insider, Groups, and Events, bringing the power of social networking to senior-level IT professionals.
Company Insider allows CIO.com visitors to see members of a featured company’s LinkedIn network when reading a story about that company. CIO, based in Framingham, Mass., has created a CIO Group where the CIO community can connect and collaborate. This opt-in feature will be promoted to qualified LinkedIn members. Visitors will also be able to share CIO content with their connections on LinkedIn without leaving CIO.com starting in June. In addition, Job Insiderallows users who see a Help Wanted ad on CIO.com to identify who at the company is part of the job seeker’s network to aid their search process.
The Events feature allows this busy audience to maximize their event participation by fostering community between face-to-face events with interaction before, during, and after CIO executive conferences. This encourages discussion, onsite meeting planning, and online interaction on an ongoing basis stimulated by the event and the LinkedIn network.
“CIOs turn to the CIO brand for information and insight that allows them to move their business technology initiatives and career forward. Our partnership with the premier professional social network, LinkedIn, is another extension of how CIO serves the evolving needs of the CIO community,” said Michael Friedenberg, president & CEO, CXO Media, parent company of CIO. “CIO was a pioneer in publishing a magazine for CIOs and senior IT executives two decades ago and today is the leading innovator in fostering peer relationships enabled by the Web.”
This arrangement is the first of its kind between LinkedIn and a technology media company. Both CIO and LinkedIn will benefit by increased traffic, new users, and enhanced professional social networking capabilities. CIO and LinkedIn will run promotions on each others sites.
”LinkedIn is dedicated to expanding the benefits of social network technology to the professional community,” said Dan Nye, CEO, LinkedIn. “As a leading brand for senior IT professionals, CIO clearly understands the power of better connecting its distinguished audience, as evidenced by their elegant use of LinkedIn technology on CIO.com.”
CIO produces award-winning content and community resources for information technology executives thriving and prospering in this fast-paced era of business, as well as create opportunities for information technology and consumer marketers to reach them. The CIO portfolio includes CIO.com, CIO magazine (launched in 1987), CIO Executive Programs and the CIO Executive Council. CIO properties provide business technology leaders with analysis and insight on information technology trends and a keen understanding of IT’s role in achieving business goals. The U.S. edition of the magazine and website are recipients of more than 200 awards to date, including three Grand Neals from the Jesse H. Neal National Business Journalism Awards and two Magazine of the Year awards from the National Society of Business Publication Editors. CIO websites and magazines appear in more than 25 countries, including Australia, Canada, China, France and Germany. CIO Executive Programs—a series of face-to-face conferences including the CIO 100 Awards & Symposium™—provide educational and networking opportunities for pre-qualified corporate and government leaders. The CIO Executive Council is a professional organization of CIOs created to achieve lasting change in critical industry, academic, media and governmental groups. CIO, and sister brand CSO, are produced by CXO Media a subsidiary of International Data Group (IDG), the world’s leading technology media, research and event company. Company information is available at www.idg.com.