CIO Communications, Inc. To Launch Darwin Magazine
Framingham, MA–January 25, 2000– CIO Communications, Inc. today announced it will launch a new business publication and companion Web site for the growing number of business executives who want to survive and thrive in the information age. Entitled Darwin, the bimonthly magazine and Web site will debut in June 2000.
Carrying the tagline "Business Evolving in the Information Age," Darwin will fill the gap between traditional business media and new-wave Internet magazines. The new publication takes its name after Charles Darwina scientist best known for explaining the mystery of evolution. As the relationship between business and technology continues to evolve, Darwin will help business executives understand and master the essential tools for future profitability. In language that is clear, accurate and straightforward, Darwin will capture the excitement, fun and energy of change.
"Corporate survival in the information age hinges on the ability of non-technical executives to decipher, understand and harness constant advances in information technology. This century’s biggest, boldest players will be those who can change and adapt for survival," said Joe Levy, founder of CIO Communications, Inc. and current CEO and president of IDG Communications.
Bridging the Information Gap for Executives
Senior business executives are increasingly involved in information technology (IT) decisions, yet they need access to a single resource that bridges the gap between technology and business strategy. Traditional business media cover technology topics, yet either treat them superficially or bury their tech coverage with other general business information. Darwin empowers readers to understand how to collaborate with the in-house technology functions and become more astute in measuring accountability for the success or failure of technology initiatives.
Lew McCreary, former editorial director of CIO Communications, will be editor-in-chief of Darwin. "Our intent is for Darwin is to help senior non-technology business executives become more effective leaders, strategists and partners in their companies’ utilization of all types of technology- not just the Internet. By providing information on identifying and choosing various technology-enabled business solutions, Darwin delivers real value as IT and business evolve," said McCreary.
Darwin will be developed and produced by CIO Communications, Inc.– publisher of the award-winning CIO magazine. For this new publication, McCreary will lead an editorial team comprised of new columnists and writers as well as select editors from CIO. Frank Genovese, formerly Vice President of Business Development for CIO, will serve as Publisher of Darwin.
Audience & Format
Darwin magazine will be divided into four, easy-to-navigate "neighborhoods" and will primarily target executives who influence IT strategy and purchasing at their companies. "We are uniquely focused on the information needs of a largely under serviced segment of the market — non-technology executives tasked with making IT decisions that are integral to the growth of their company. For this segment, we make the link between a real understanding of how technology works with a clear vision of how it will impact business operations and the bottom line," explains Genovese.
Darwin will have a targeted, controlled circulation of 150,000 senior level business executives that include corporate officers and vice presidents from the Fortune 1000 and beyond, that represent 80 percent of the market for IT products and services.
The Darwin Web site
The Darwin Web site, www.darwinmagazine.com, will launch on June 1, 2000 in conjunction with the print version. The site will feature research centers with content specific to executives’ technology information needs, compelling opinion columns and the editorial published in print. Until then, the site will feature more information about the Darwin editorial mission as well as marketing and subscription information.
About CIO Communications, Inc.
CIO Communications, Inc. was formed in 1987 to help chief information officers (CIOs), information technology (IT) executives and other senior management executives succeed in their enterprises through the use of information technology. In addition to publishing the award-winning CIO magazine, the company also produces the www.cio.com Web site and develops and produces CIO Executive Programsa series of conferences that provide educational and networking opportunities for corporate and government executives who want to expand their knowledge of technology, business management issues and innovative products and services.
CIO Communications, Inc. is a subsidiary of IDG, the world's leading IT media, research and exposition company. IDG publishes more than 290 computer magazines and newspapers and 4,000 book titles and offers online users the largest network of technology-specific sites around the world through IDG.net (http://www.idg.net), which comprises more than 250 targeted Web sites in 55 countries. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 49 offices in 42 countries worldwide. Company information is available at http://www.idg.com.
NOTE TO EDITORS:
Darwin magazine news releases are available on the Internet at http://www.darwinmagazine.com/info/releases.html.
A photo of the Darwin management team is available at www.darwinmagazine.com/info/mgtteam/. Biographies and individual photos are available as follows:
Mr. Genovese: www.darwinmagazine.com/info/mgtteam/genovese.html
Mr. Levy: www.darwinmagazine.com/info/mgtteam/levy.html
Mr. McCreary: www.darwinmagazine.com/info/mgtteam/mccreary.html
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