CMO Conference 2009/Spring to be Held Next Week in Tokyo, Japan ; — Marketing’s Imperative in a Down Economy

TOKYO – Feruary 25, 2009 – CMO Conference Steering Committee and IDG Japan, world's leading technology media, will jointly hold “CMO Conference 2009/Spring” in Tokyo next week. CMO Conference 2009/Spring is the fourth conference of CMO event series produced by IDG Japan.

*CMO: Chief Marketing Officer

CMOs are facing tough challenges in the harsh economy with the falling consumer demand and spending. At the event, marketing professionals will present and share strategies and tactics to survive the economic crisis. Conference session themes include “Strategies for revenue growth & enterprise innovation,” and “To achieve marketing accountability.”

The conference features panelists from world-class companies such as Coca-Cola (Japan) Co., Ltd., Nestlé Confectionery K.K., and NEC Corp. Other speakers include Akihiro Inoue, Ph.D., Professor of Keio University, Satoshi Uchiyama, Principal Analyst of ITR, Yuta Ito, President of Nippon Polaroid K.K., and sponsor speakers from Google Japan Inc. and Omniture.


Name: CMO Conference 2009/Spring

Date: March 4 (Wed.), 2009

Hours: 10:20am – 5:30pm

Registration: Starts at 10:00am

Venue: Roppongi Academyhills 49 (Tower Hall)

Fee: 25,000 yen (including consumption tax)

w/ complimentary lunch


Produced by: CMO Conference Steering Committee, IDG Japan, Inc.

Sponsored by: Omniture, Google Japan Inc.

Official News Wire: Business Wire Japan

Media Sponsor: DIAMOND, INC., LeadPlus Co., Ltd., CIO Magazine

Supported by: POPAI JAPAN (The Global Association for Marketing at-Retail)


About International Data Group

International Data Group (IDG) is the world's leading technology media, events, and research company. IDG’s online network includes more than 450 web sites spanning business technology, consumer technology, digital entertainment and video games worldwide. IDG also publishes more than 300 magazines and newspapers in 85 countries. IDG's media brands include CIO, CSO, Computerworld, GamePro, InfoWorld/TecWorld/TecChannel, Macworld, Network World, and PC World. IDG’s lead-generation service, IDG Connect, matches technology companies with an audience of engaged, high-quality IT professionals, influencers, and decision makers.

IDG is a leading producer of more than 750 technology-related events including Macworld Conference & Expo, LinuxWorld Conference & Expo, Entertainment for All Expo (E for All), DEMO, Storage Networking World, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 1,000 IDC analysts in more than 110 countries provide global, regional, and local expertise on technology and industry opportunities and trends.