CMO Magazine Announces Distinguished Speaker Line-Up for Inaugural CMO Perspectives(R) Conference

FRAMINGHAM, MA – August 18, 2005 – IDG's CMO magazine announces a comprehensive roster of distinguished corporate marketing executives from the financial services and insurance industries at its first inaugural CMO Perspectives(R): Making the Right Connections conference from September 18-20 at The Broadmoor hotel and resort in Colorado Springs. The conference, featuring a keynote address by Charlotte Beers, world-renown global marketing authority, convenes the nation's top financial services and insurance marketing experts with senior marketers across industries to share best practices and brainstorm solutions to today's most challenging marketing dilemmas.

CMO Perspectives speakers encompass a compelling mix of economic marketing expertise. In addition to Beers, experts include:

Financial Services and Insurance

* John Roberts, Managing Director and CMO, Chicago Mercantile Exchange

Holdings Inc. & Thomas Quindlen, Vice President and CMO, GE Commercial

Finance: demonstrate strategies for successful recruitment and

retention practices for CMOs striving to build (or rebuild) a skilled

marketing team.

* Eileen Zicchino, Senior Vice President & CMO, JPMorgan Chase Treasury &

Securities Services: illustrates how sales and marketing can benefit

from a relationship where they work to complement each other and

discuss solid approaches to connecting the two groups.

* Brian Cohen, Senior Vice President & CMO, Farmers Group, Inc.: reveals

which existing and emerging technologies hold the most promise for

marketing organizations, including how to justify cost, and identify

and overcome operational challenges.

As competition for new and existing clients in the financial services and insurance industries continues to be fierce, it is crucial that senior marketing executives understand how to determine which emerging technologies present the best solutions, create synergy between the sales and marketing functions and attract and maintain a competitive workforce. CMO Perspectives gathers experts from the financial services and insurance industries to demonstrate how the marketing function can collaborate with senior management to promote technological innovation, manage customer relations, demonstrate ROI and fortify marketing's rightful position in the executive suite.

"CMO Perspectives is all about collaboration and the facilitation of dialogue between marketing-driven organizations across all industries," says Rob O'Regan, editor in chief of CMO magazine. "We bring senior marketing executives together with marketing's most tested experts to generate meaningful solutions to both universal and unique marketing challenges."

At the inaugural 2005 CMO Perspectives conference, Making the Right Connections, senior marketing executives will convene to explore the strategic and tactical role of marketing within organizations, how to best gain the trust and respect of senior management, and focus on the collaborative effort that CMOs need to win the ROI battle with top management to create high- performance, technology-enabled marketing organizations.

Conference Sponsors

Today's leading technology vendors and innovators are partnering with CMO magazine to deliver its inaugural conference. Sponsors for this year's CMO Perspectives are: Aprimo, Incorporated; Biz360 Inc.; Click Tactics, Inc.; Cymfony, Inc.; Omniture, Inc.; SAS Institute Inc.; Siebel Systems, Inc., and Unica Corporation.

(Future announcements to follow. For additional conference details, please visit To register for CMO Perspectives, please visit

About CMO

Launched in 2004, CMO magazine and its companion website ( provide chief marketing officers (CMOs) with high-level, strategic information to better manage and integrate the marketing profession's diverse portfolio of disciplines. In today's ultra-competitive, real-time marketing economy, the magazine offers its executive readership a mix of practitioner-focused features, horizon thinking, useful tools and practical advice. Through CMO magazine, 25,000 CMOs and other marketing executives gain a better understanding of the role information technology plays in managing customer relationships, increasing market share, and measuring and justifying return on investment. The magazine, its online resource, and now CMO Perspectives cater exclusively to the unique needs of executive marketers in medium- to large-size organizations, across all industries. CMO magazine, and CMO Perspectives are produced by International Data Group's award-winning business unit: CXO Media Inc.

About CXO Media Inc.

CXO Media Inc. produces award-winning media properties and executive programs for corporate officers who use technology to thrive and prosper in this new era of business, including CIO, CMO, CSO magazines and websites, and two executive communities: the CIO Executive Council and the CSO Executive Council. CXO Media is a subsidiary of International Data Group (IDG), the world's leading technology media, research and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology- specific websites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo(R), Macworld Conference & Expo(R), DEMO(R), and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at

IMPORTANT NOTE: For media requests, including conference credentials, please call Nathan Towne at 207.793.2600. For sponsorship opportunities and/or conference attendance, please call 800.366.0246.

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