CMO Magazine’s Rob O’Reagan Moderates Marketing Leadership Roundtable at Kellogg School Marketing Conference

WHO:

CMO magazine Editor in Chief Rob O’Regan moderates The Marketing Leadership Agenda executive roundtable at the 2005 Kellogg School Marketing Conference. O’Regan is the inaugural editor of CXO Media’s new magazine for chief marketing officers. At CMO magazine, O’Regan is responsible for setting the publication’s editorial vision and overseeing burgeoning editorial operations.

With more than 20 years of experience writing about business and technology, O’Regan is a proven editorial leader and business journalist. Before joining CMO, O’Regan served as senior editor with McKinsey & Company—a global consulting firm that advises leading executives and institutions on issues of strategy, organization, technology, and operations. Prior to McKinsey & Company, O’Regan was executive news editor for eWeek (formerly PCWeek), where he supervised an award-winning news team of nineteen reporters and editors and directed news coverage for print and online editions of the news magazine.

Recent Appearances & Media

• Overcoming Barriers to Measuring Marketing Performance, IDC Marketing Performance Measurement Summit: For Business-to-Business Marketers, Moderator; January 2005

• CMOs Turning into VIPs, MediaDailyNews, November 2004

• Improper Accounting Practices Tops Marketing Chiefs’ List of Ethics Concerns, The Business Journal, October 2004

• Cisco’s Brand Master Sets the Pace, Ottawa Citizen, October 2004

• Marketing’s Comeback in the High-Tech Community, Toronto Star, September 2004

WHAT:

Executive Roundtable: The Marketing Leadership Agenda

Moderated by Rob O’Regan, editor in chief, CMO magazine. Marketing faces an identity crisis and an accountability crisis in many large companies. How can marketing executives overcome these challenges and transform their marketing organizations? O’Regan moderates as Kellogg Professor Mohan Sawhney kicks off this discussion with his Manifesto for Marketing, providing recommendations on how marketing needs to reinvent itself and how senior marketing executives from diverse industries are addressing these issues.

Panelists

• Carter Cast, Senior Vice President, Marketing and Merchandising, Wal-mart, Inc., Walmart.com division

• Pat Adamiak, Vice President, Strategy, Hewlett-Packard Company, Technology Solutions Group

• Clifford Torng, Director of Brand Management, USA, Nike, Inc.

http://www.kellogg.northwestern.edu/MarketingConference/

WHERE:

James L. Allen Center, The Kellogg School of Management, 2001 Sheridan Rd., Evanston, IL

WHEN:

Friday, January 28, 2005 3:00–5:00 p.m.

NOTE TO EDITOR: O’Regan is available on background or for interview on marketing topics. Please contact Nate Towne to book time with O’Regan.

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