CNN Interactive and IDG.net Expand Global Alliance to Include Brazilian Technology News on CNNemPortugues.com
BOSTON, MA — January 11, 1999 — CNN Interactive, the world's leader in online news and information, and IDG.net (www.idg.net), the largest network of technology-specific sites around the world, today expanded their strategic relationship to include Portuguese-language IT content as part of an aggressive plan to meet localized information needs of online users worldwide. CNNemPortugues.com's technology news will now be enhanced with locally produced computing technology stories from IDG.net and IDG reporters based in Brazil.
The contributing Brazilian IDG sites in Portuguese include: Computerworld Brazil, NetworkWorld Brazil, PC World Brazil, Publish 72dpi Brazil, Solutions Integrator Brazil and WebWorld Brazil.
"CNNemPortugues.com and IDG.net will bring Brazilian users technology news that is truly relevant to them because it has been produced by Brazilians for Brazilians," said Scott Woelfel, vice president and editor in chief, CNN Interactive. "Online news users are keen to follow the latest computing news, and IDG.net's content on CNN.com and CNNenEspanol.com has proven to be very popular with users of those sites."
"The reality is that technology standards and product availability differ significantly in different regions, so it is imperative that the information consumers receive be relevant to those markets," said Laurie Morgan, president, IDG.net. "IDG.net's contribution of content produced in Brazil to CNNemPortugues.com is yet another step in better meeting the technology information needs of CNN Interactive's global users."
CNN Interactive and IDG.net formed a strategic relationship in May 1998. Since then, IDG.net has been the preferred provider of technology content to CNN.com's Sci-Tech Computing section, providing news, features, reviews and tips to the site. Participating IDG.net sites include CIO Online, Computerworld Online, Dummies Daily, fcw.com, Games.Net, InfoWorld Electric, Network World Fusion, PC World Online, SunWorld, TheStandard.com and TipWorld.
In addition the two parties expanded their global alliance in August 1998 to include Spanish-language content for CNNenEspanol.com, drawing from IDG.net sites in Argentina, Mexico, Spain and Venezuela.
CNNemPortugues.com is CNN's first venture aimed at producing news content in Portuguese. Launched in April 1998, the site is produced by CNN Interactive and leverages CNN's worldwide news gathering organization of more than 3,500 news specialists in 34 bureaus and more than 700 broadcast affiliates worldwide.
About CNN Interactive
CNN Interactive is the division of CNN that produces CNN.com, the award-winning general news and information site, as well as five other Web sites and other major digital news products and services. The CNN Web sites are the most visited online destination for news and information, generating more traffic and attracting more unduplicated Internet users than any other company’s general news and information Web sites.
IDG.net is the IDG Online Network, the world's largest network of technology specific Web sites. Accessible to readers via the Web site http://www.idg.net, IDG.net comprises more than 240 IDG Web sites in 55 countries worldwide, including the Computerworld, InfoWorld, Network World and PC World product families. IDG.net serves the needs of technology decision-makers across the globe by providing local content, personalization, search, product information and up-to-the-hour technology news and analysis.
IDG.net is powered by the world's only global IT news organization which has 2,000 journalists in 75 countries reporting from every continent in the world. Through its Global Web Advertising Network, IDG.net provides technology advertisers an easy process for executing campaigns across any combination of IDG Web sites, in multiple regions of the world, providing the broadest reach to the most influential technology buyers on the Web today. IDG's 240 online communities offer the highest degree of targeting, because they attract loyal, engaged IT buyers with well-defined information needs.
Headquartered in Boston, International Data Group (IDG) informs more people world wide about information technology than any other company in the world. With annual revenues of $2.35 billion, IDG is the leading global provider of IT media, research, conferences and expositions. Company information is available at http://www.idg.com.