CNN News Group, IDG Announce $50 Million Strategic Alliance
CNN Takes Equity Stake in New IDG Online Company
The CNN News Group, the world’s news leader, and IDG, the world's leading IT media and information services company, have entered into a multi-tiered marketing and strategic alliance. With its elements valued at more than $50 million, this alliance has evolved out of a successful year-old content exchange relationship between CNN Interactive, the leading provider of digital news, and IDG.net, the Web’s largest network of technology publications.
Under the terms of the new deal:
CNN will launch a 30-minute weekly consumer technology television program, set to air this fall on CNN/U.S. and CNN International (CNNI), featuring IDG-branded program segments. IDG journalists will also be invited to contribute to the program;
CNN Interactive and IDG.net will continue to exchange online content as well as introduce IDG stories into CNN.com/Tech’s personal technology section and into other current and future CNN Web sites. In recent months, CNN Interactive and IDG.net expanded their alliance to include CNNenEspanol.com and CNNemPortugues.com. Today, Svenska CNN began including Swedish IDG content in its technology section;
IDG has committed to a three-year advertising agreement including the CNN Web sites and television networks and will launch an extensive marketing campaign that will make IDG one of the top advertisers of the CNN News Group. As a result, IDG and CNN will offer technology vendors access to the leading media vehicles in print, online, television and events, representing the broadest and most global marketing platforms in the industry.
IDG will receive on-air and online promotion and co-branding around its association with CNN.com/Computing. In turn, CNN will receive promotion in IDG print magazines and on IDG.net;
CNN takes a minority equity position in a new IDG online company.
"We are pleased that the online commitment between CNN and IDG has successfully grown into this new broader alliance between our two organizations," said Tom Johnson, chairman, president and CEO, CNN News Group. "Developments in technology have an ever increasing impact on CNN's audience, and this relationship with IDG allows us to create the most compelling and meaningful technology news content. With CNN available to 800 million people in 212 countries around the world and with IDG publishing more than 500 media products in 75 countries, this is a partnership of two truly global companies. We look forward to expanding this relationship across multiple media and internationally."
"As IDG looks to extend its reach to technology buyers via television and the Web, CNN is an ideal partner," said Kelly Conlin, president and CEO, IDG. "Our companies are uniquely well-matched in their global reach, commitment to editorial excellence, and high quality audiences."
"The CNN portfolio offers IDG unique global reach combined with highly attractive demographics," said Larry Goodman, president of CNN News Sales and Marketing at Turner Broadcasting Sales, Inc. "Through our expanded alliance, CNN and IDG will also develop exciting new opportunities for advertisers. CNN and IDG together represent a powerhouse combination in today's multimedia marketplace."
"The IDG.net/CNN Interactive alliance is unique in its strength and commitment to creating value for Web users," said Laurie Morgan, president, IDG.net. "This expansion is a natural extension of the highly successful Web relationship – together CNN and IDG will bring the highest quality technology information to millions of new users, in hundreds of countries, through the Web and television."
In May 1998, IDG.net started providing additional technology content to CNN.com/Tech’s computing sub-section, including news, features, reviews and tips from many leading IDG global publications. In addition, CNN Interactive began offering IDG.net users breaking news through constantly updated headlines and news summaries. In August 1998, CNNenEspanol.com began enhancing its technology news with Spanish-language locally produced stories from IDG.net and IDG reporters based in Spain and Latin America. In January 1999, six Brazilian IDG sites began contributing to CNNemPortugues.com.
Headquartered in Boston, International Data Group (IDG) informs more people world wide about information technology than any other company in the world. With annual revenues of $2.35 billion, IDG is the leading global provider of IT media, research, conferences and expositions. IDG publishes more than 290 computer newspapers and magazines and 700 book titles in 75 countries, led by Computerworld/ InfoWorld, Macworld, Network World, PC World, Channel World, and the “…For Dummies” global product lines. IDG offers online users the largest network of technology sites around the world through IDG.net (http://www.idg.net), which comprises more than 240 targeted web sites in 55 countries. IDG is also a leading producer of 168 computer-related expositions in 35 countries, and its research arm, International Data Corporation (IDC) provides computer industry research and analysis through 49 offices in 42 countries world wide. Company information is available at http://www.idg.com.
IDG.net is the IDG Online Network, the world's largest network of technology specific Web sites. Accessible to readers via the Web site http://www.idg.net, IDG.net comprises more than 240 IDG Web sites in 55 countries worldwide, including the Computerworld/InfoWorld, Network World and PC World product families. IDG.net serves the needs of technology decision-makers across the globe by providing local content, personalization, search, product information and up-to-the-hour technology news and analysis. IDG.net is powered by the world's only global IT news organization which has 2,000 journalists in 75 countries reporting from every continent in the world.
Through its Global Web Advertising Network, IDG.net provides technology advertisers an easy process for executing campaigns across any combination of IDG Web sites, in multiple regions of the world, providing the broadest reach to the most influential technology buyers on the Web today. IDG's 240 online communities offer the highest degree of targeting because they attract loyal, engaged IT buyers with well-defined information needs.
CNN Interactive is responsible for the award-winning news site, CNN.com, as well as seven other Web sites and the distribution of CNN news content via other distribution platforms such as mobile phones through CNN Mobile, PageNet pagers and PointCast. The CNN Web sites generate more traffic and attract more unduplicated Internet users than any other company's general news and information Web sites. The CNN Web sites averaged 150 million page impressions per week during April 1999 and have served a total of 2.2 billion page impressions during the first four months of 1999.
The CNN News Group is one of the largest and most profitable electronic news and information companies in the world. The hub of the CNN News Group is the Cable News Network (CNN), distributed to 76 million U.S. households. Altogether, the CNN News Group is available to more than 800 million people worldwide with six cable and satellite television networks (CNN, CNN Headline News, CNN International, CNNfn, CNN/SI and CNN en Español), three private, out-of-home networks (including CNN Airport Network), two radio networks, nine Web sites and CNN Newsource, the world's most extensively syndicated news service.
CNN Sue Binford 202/515-2923
Kerrin Roberts 404/827-5340 pager 1-800/779-0473
Turner Broadcasting Sales Mark Harrad 212/852-6897
IDG Sarah Hansen 617/534-1255
Kerry Kelly 781/259-0358