Code Vault Magazine, One of the Fastest Growing Publications on U.S. Newsstands, To Now Be Published Monthly

OAKLAND, CA – JANUARY 7, 2003 – IDG Games Media Group, the world's largest interactive entertainment information provider and publisher of GamePro magazine, the world's largest independent multiplatform gaming magazine, today announced that its newest publication, Code Vault magazine, will now be published monthly.

 

Effective in 2003, Code Vault magazine will increase its frequency from bi-monthly to monthly. Code Vault is GamePro's exclusive publication of video game cheats, tricks, and codes for all major gaming platforms, including the PlayStation 2, GameCube, Xbox, Game Boy Advance, and PC. Every issue of Code Vault contains over 3,000 codes for more than 500 games.

The magazine is one of the fastest-growing publications on the newsstands in North America. Backed by the authoritative GamePro brand, every code in Code Vault magazine is GamePro-tested and guaranteed to work. Code Vault is promoted and branded through GamePro magazine, on GamePro.com, and via GamePro's exclusive action figure line sold in retail stores nationwide.

"We are extremely pleased with the strong consumer demand and success of Code Vault magazine. The magazine is a perfect complement to all of GamePro's properties in reaching powerful game buyers at every step of the buying cycle," said John F. Rousseau, president and CEO of IDG Games Media Group and publisher of GamePro magazine. "This is just another success story for the GamePro brand and one of the many new and exciting ideas that we plan to bring to market in the months ahead."

A recent survey* in Code Vault indicates that 86% of the magazine's readers look exclusively to GamePro and its properties (Code Vault, GamePro.com, and the GamePro Action DVD) to obtain video-gaming information. Nearly half of Code Vault readers utilize the magazine to decide on what new games to purchase. Additionally, readers have a strong affinity to the magazine with 92% of them indicating that Code Vault is very/extremely useful, and 98% would purchase the publication again. Code Vault's audience refers back to the magazine an average of 10 times-generating strong repeat exposure to advertisements for marketers.

Marketing partners supporting the magazine include Pelican Accessories, Capcom, Eidos Interactive, Gillette, Haribo, Infogrames, Microsoft Corporation, Nintendo of America, Inc., Sega of America, THQ, Inc., and much more.

About IDG Games Media Group

Located in Oakland, CA, IDG Games Media Group is the world's premier interactive entertainment publisher for multiplatform gaming enthusiasts and produces GamePro magazine, GamePro.com, Code Vault, and the IDG Games Media Group Industry White Paper.

GamePro's audience of over 3 million opinion-leading readers has established GamePro as the most popular video game magazine amongst male teens in North America (Teenage Research Unlimited, 2002). The magazine is the industry leader with a circulation of 529,043-more than any other independent multiplatform video gaming magazine (ABC, 2002). GamePro delivers cutting-edge multiplatform gaming previews, reviews, strategies, cheats, and codes. The magazine's seasoned editorial staff provides its male teen audience with an authoritative source for video and personal computer gaming information.

GamePro.com (http://www.gamepro.com) is the premier online source for gaming information on the Internet. The site delivers around-the-clock coverage of game reviews, previews, and cheats for every major gaming platform. GamePro.com is highly interactive with many popular features, including an online community for gamers that enables its visitors to post user reviews, chat with GamePro's editors and fellow gamers, create online personas, and more.

Code Vault is GamePro's exclusive, monthly publication of video game cheats, tricks, and secrets for all major gaming platforms. All Code Vault codes are GamePro-tested and guaranteed to work. The publication is action-packed with over 3,000 codes per issue and is available on newsstands nationwide.

About IDG

GamePro is a business unit of IDG, the world's leading technology media, research, and event company. IDG publishes more than 300 magazines and newspapers, and offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 330 targeted websites in 80 countries. IDG is also a leading producer of 168 computer-related events worldwide, and IDG's research company, IDC, provides global market intelligence and advice through 51 offices in 43 countries. Company information is available at www.idg.com

Source: *Code Vault Reader's Survey, 2002