COMNET/IDC Leadership Forum To Help Participants Cultivate Competitve Edge For 2002

FRAMINGHAM, MA – DECEMBER 11, 2001 – IDG World Expo, the leading producer of world-class tradeshows, conferences and events for IT markets, announced today agenda details for the COMNET/IDC Leadership Forum taking place January 29, 2002 at COMNET Conference & Expo. Entitled "Finding Value in the Enterprise Market: Application Bundles on Converged Networks," this first-time event is aimed at top executives who need to make tough decisions about network-delivered business solutions. COMNET Conference & Expo 2002, the first major network communications event of the year, is scheduled for January 28-31, 2002 at the Washington Convention Center in Washington, D.C.


At the COMNET/IDC Leadership Forum, senior executives of IDC's xSP, Telecom and Services research practices will lead discussions in this full day of fact-based insight into the future of network-delivered services. The agenda will address market growth opportunities, trends and rapid developments in the global market for network-delivered services. IDC analysts will discuss, among many other topics, telecom convergence, shifting business models and targeting the right customers with the right offerings at the right time.

Attendees can expect to gain insight to feed their corporate strategies, and to take away definitive ROI metrics to help counter customer and investor skepticism.

The agenda for the day follows:

9:00 am – 10:00 am

VIP seating at keynote address delivered by Ivan Seidenberg, president and co-CEO, Verizon Communications

10:30 am – 11:15 am

Network Services: From Integrated Access to Application-based Networking

Mark Winther, group vice president, Worldwide Telecommunications, IDC

Mr. Winther will discuss breakthrough factors that will drive service provider opportunities beyond access and transport to application-based networking.

11:30 am – 12:15 pm

Next Generation Broadband Networks

Lee Doyle, group vice president, Network Infrastructure, IDC

Mr. Doyle will discuss IDC's latest forecast on the global adoption of broadband a key driver of the expected rebound in network infrastructure spending and its impact on the network infrastructure vendors.

12:30 pm – 1:15 pm

Networking Lunch

1:30 pm – 2:15 pm

Riding the $500 billion xSP market Shake-out

Laurie Seymour, xSP research manager, IDC

Ms. Seymour will deliver a current view of the global xSP market and provide a fresh look at which xSP services are being adopted in which regions. She will also unveil the results of a timely survey of U.S. demand and buying considerations in light of the current economic and political climate.

2:30 pm – 3:45 pm

VIP Seating at the Network World Showdown, moderated by John Gallant,

president and editorial director, Network World

4:00 pm – 4:45 pm

Selling Network-Delivered Services with Return on Investment (ROI)

Meredith Whalen, vice president, Internet, ASP and consulting services research, IDC

Ms. Whalen will discuss findings from IDC's ASP return on investment (ROI) study. Based on more than 50 in-depth case studies, session attendees will receive ROI calculations by company size, application type and vertical industry.

"The market for network-delivered services is sizable, and competition is broad. Executives participating in this forum can expect to take away knowledge about success factors in these challenging times," said Darrell Baker, vice president, event services, IDG World Expo. "We're certain that the content provided by such a well-respected analyst firm is compelling and valuable to today's networking, communications and service provider executives."

"The information technology and telecommunications industries are undergoing major turmoil, addressing new competitive, economic and market challenges. The COMNET/IDC Leadership Forum is specially designed to help top executives understand the current pulse of the markets for network-delivered business solutions," said Laurie Seymour, manager of xSP research and co-chair of IDC's global xSP special interest group. "It is imperative for the decision makers of a service provider or a vendor as well as xSP providers to fully understand the changing business and technology conditions under which they are competing and operating, and that is what the presenters in this forum offer."

To register for the COMNET/IDC Leadership Forum at COMNET Conference & Expo, visit the registration section of The registration fee prior to December 28 is $495, a $100 discount from the regular price.

About COMNET Conference & Expo 2002

COMNET Conference & Expo, produced by IDG World Expo, is the premier event for companies focusing their IT initiatives on building or growing a smarter network. COMNET attracts top executive decision-makers, buyers and users of networking and communications infrastructure within organizations and government agencies. COMNET Wireless, ESPWorld and Enterprise Application Summit, featured at COMNET Conference & Expo 2002, will provide additional insight and solutions for a range of issues faced by network and business leaders, such as handling in-house enterprise issues, assessing new applications and working with service providers. For more information, please visit

About IDG World Expo

IDG World Expo ( produces IT-focused tradeshows, conferences and events for professionals seeking world-class education, peer-to-peer networking and one-stop comparison shopping. As the leading IT event management company, IDG World Expo leverages its experience and knowledge of IT-focused events and conferences, enabling technology companies to capture the attention and loyalty of influential buyers. IDG World Expo's portfolio of conferences and events includes Macworld Conference & Expo, LinuxWorld Conference & Expo, BioITWorld Conference & Expo and COMNET Conference & Expo, which features COMNET Wireless, Enterprise Application Summit and ESPWorld. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

About IDG

IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through (, which comprises more than 300 targeted Web sites in 70 countries. IDG is also a leading producer of 168 computer-related events worldwide, and provides IT market analysis through 51 offices in 43 countries worldwide. Company information is available at