Computerworld Increases Mobile Web Site User Base By 334 Percent
FRAMINGHAM, MA – JULY 18, 2001 — IDG’s Computerworld, an information services company for the IT leader community, today announced a 334 percent increase in the readership of its mobile Web site. The site, available as a "channel" through mobile software and services provider AvantGo, has drawn rave reviews from users and has been featured on AvantGo’s list of "Cool Channels," which highlights staff favorites. Launched in December of 2000, the site had grown to 5,082 subscribers by the end of April and to 22,056 subscribers by the end of May.
"We’ve been able to give our channel a level of interactivity that makes it stand out," said Patricia Keefe, Computerworld’s editorial director, online. "Reading Computerworld has never been more convenient, and we’ve received a lot of email from readers who are happy that they can now take our online features with them on their lunch break, or read our award-winning content anytime they are away from a computer."
By synching a PDA to the site, users can download the latest headlines from www.computerworld.com, which are updated twice a day. Subscribers can participate in Computerworld’s Quickpolls, which measure reader responses to technology-related topics. The channel also features Computerworld’s popular humor column, Shark Tank.
Unlike most channels, Computerworld allows users to save stories for later use, as well as send them as an email along with an attached message. While browsing the news, users can choose to view summaries of the stories, or just scan the headlines. A personalized greeting appears at the top of the screen, and subscribers can choose to download news from seven different topics, including security, Web-site management and e-commerce.
"AvantGo’s technology allows us to expand the range of information services that we offer, and do it in a way that’s interesting and novel," said Sharon Machlis, managing editor, online. "We’ve been able to grow its subscriber base while demonstrating that we don’t just write about technology, we participate in its advancement."
Computerworld.com is the destination for enterprise IT professionals looking for management tools and information services. Computerworld.com extends its coverage beyond editorial content by providing greater depth, personalization and real-time advice forums with peers led by its Executive Suite, management tools, and 14 Knowledge Centers specializing in areas such as ASP and wireless implementation in the enterprise.
Based in Framingham, Mass., Computerworld, Inc. is a complete information services company for the IT Leader community, providing print and online publications, books, conferences and research services. The company’s flagship weekly newspaper for IT Leaders has been recognized numerous times by Folio: Magazine and the Computer Press Association as the best computer newspaper. With a circulation of 250,000, Computerworld has a total audience of 935,200, according to IntelliQuest CIMS v.7.0. News and resources for the IT Leader community are available at www.computerworld.com.
Computerworld is a business unit of International Data Group (IDG), the world’s leading IT media, research and exposition company. IDG publishes more than 300 magazines and newspapers and 4,000 book titles and offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 270 targeted Web sites in 70 countries.
IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 50 offices in 43 countries worldwide. Company information is available at http://www.idg.com.