Computerworld Named Among 50 Most Influential Media Outlets by Advertising Age’s B2B Magazine
FRAMINGHAM, MA. – MAY 23, 2000 – Computerworld, the information services company for the IT Leader community, has been named one of the 50 most influential media outlets in B2B magazine's "Media 50" list of top media outlets.
Computerworld is recognized in the current issue of B2B, Advertising Age's "Newspaper of the Marketing Revolution." In bestowing the award, B2B described Computerworld as being among "the essential venues for b-to-b marketing dollars."
B2B describes the Media 50 as a diverse collection of media properties ideally suited for reaching an executive audience. Media outlets were judged based on a mix of objective and subjective criteria — circulation, reputation and ad page count as well as on advice from media strategists. In addition to Computerworld, this year's Media 50 comprises a wide range of media properties, including vertical publications, newspaper and general business publications, TV and radio programs, Internet properties, trade shows and outdoor properties.
"With Computerworld focused squarely on the Information Technology leader, and the company's extensive properties and global reach, Computerworld fills an important niche for business-to-business technology advertisers," said Joe Levy, CEO, president and publisher of Computerworld. "Under our editorial model, we are shaping content to respond to IT Leaders' evolving interests and packaging it into a variety of vehicles including online and print content, books, events and conferences, as well as the Computerworld Research database."
Computerworld, Inc. is a complete information services company for the IT Leader community, providing print and online publications, books, conferences and research services. The company's flagship weekly newspaper for IT Leaders has been recognized numerous times by Folio: Magazine and the Computer Press
Association as the best computer newspaper. Computerworld, with a circulation of 250,000, is read by more senior-level managers than any other IT newsweekly, according to IntelliQuest CIMS v.6.0. News and resources for the IT Leader community are available through Computerworld's Web site at www.computerworld.com. Computerworld is based in Framingham, MA.
Computerworld is a business unit of IDG, the world's leading IT media, research and exposition company. IDG publishes more than 300 magazines and newspapers and 4,000 book titles and offers online users the largest network of technology-specific sites around the world through IDG.net
(http://www.idg.net), which comprises more than 270 targeted Web sites in 70 countries.
IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 50 offices in 43 countries worldwide. Company information is available at http://www.idg.com.