Computerworld’s Inaugural Mobile & Wireless World Conference Delivers Unparalleled Audience of Executive IT Users and Industry Leaders

PALM DESERT, CA – MAY 8, 2003 – IDG's Computerworld today announced a breakthrough among mobile and wireless technology events by delivering an elusive senior-level technology audience at its inaugural Mobile & Wireless World (M&WW) conference — an executive-level educational forum for enterprise buyers of mobile and wireless technologies — being held this week at the JW Marriott Desert Springs Resort in Palm Desert, Calif.


Some 200 CIOs, VPs of IT and Directors of Technology representing numerous organizations including American Express, Campbell Soup, Cargill, Deutsche Bank, FedEx, Ford Motor Company, GlaxoSmithKline, Hilton Hotels, JPMorganChase, Marriott International, Procter and Gamble, Turner Broadcasting System, Union Pacific Rail Road and the U.S. Department of Defense gathered to participate in 42 educational sessions, technology workshops, productivity training breakouts, expert panels and end-user case studies.

"The Administration is focused on the promise of new wireless technology," said Michael Gallagher, Deputy Assistant Secretary of Commerce for Communications and Information deputy assistant secretary of commerce for communications and information, U.S. Department of Commerce. "That focus is reinforced by the strong agenda here today at the first annual Mobile & Wireless World Conference. I am delighted to have the opportunity to join you and to speak along with the various organizations participating in this worthy event."

According to an automated audience poll conducted onsite, 80% of attendee organizations will increase their budgets on mobile and wireless technologies in 2003. The poll also revealed that 53% of the attendees work in organizations with more than 5,000 employees, and nearly 50% work in organizations with IT budgets greater than $50 million, with approximately 30% working in organizations with IT budgets greater than $100 million.

"IBM's goal is to speak and work directly with our customers and partners to develop practical mobile solutions for various enterprises," said Adel Al-Saleh, worldwide general manager and vice president, wireless solutions, IBM. "IBM is a key sponsor of Mobile & Wireless World because the event provides us with the forum to educate and learn the latest trends and developments in the fastest growing segment of the IT industry."

M&WW is owned and produced by Computerworld, an integrated media company with an established reputation for generating qualified audiences and delivering world-class, educational-focused IT events. For more information about Mobile & Wireless World, please visit

About Computerworld

Computerworld is the only integrated media company focused exclusively on the information needs of IT Leaders – those who manage and implement technology in Global 2000 organizations. The company's flagship weekly newspaper – along with its Web site and conference series for IT Leaders – form the U.S.-based hub of the world's largest (58-edition) worldwide IT media network. Publishing since 1967, Computerworld has been recognized numerous times by Folio: Magazine and the Computer Press Association as the best computer newspaper, is winner of the 2003 Jesse H. Neal Award for "Best News Coverage," and was named to the "Media Power 50" in 2002 for print excellence and in 2003 for online excellence by Crain Communications' BtoB Magazine. Winner of more than 70 print and online editorial awards since 1998, Computerworld has a newspaper circulation of 202,000, a total print audience of 1,846,000 (according to IntelliQuest CIMS v.9.0), and an online audience of 800,000 unique monthly visitors (according to DoubleClick). Breaking news and resources for IT Leaders are available at

Computerworld is a business unit of IDG, the world's leading technology media, research and event company. IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through (, which comprises more than 330 targeted Web sites in 80 countries. IDG is also a leading producer of 168 computer-related events worldwide, and IDG's research company, IDC, provides global market intelligence and advice through 51 offices in 43 countries. Company information is available at


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