CXO Media Inc. Launches Magazine For Corporate Marketers

FRAMINGHAM, MA – AUGUST 30, 2004 – Reflecting its ability to effectively meet the information needs of senior executives, CXO Media Inc. today launched the first monthly magazine for chief marketing officers: CMO. Dedicated to providing chief marketing officers with the information they need to successfully integrate the entire suite of marketing disciplines, CMO features in-depth editorial focused on marketing leadership, strategy, emerging technologies, and case studies.

CMO is the third executive title published by CXO Media, known for its award-winning CIO and CSO magazines. CXO Media has a 17 year history of developing resources for C-level executives while creating opportunities for marketers to reach them. Given its deep understanding of the executive suite, the CXO Media management team identified a need for information resources specifically developed for chief marketers and senior executives who market their companies and brands.

“As the primary caretaker of the corporate brand, CMOs are challenged with balancing the creative side of marketing initiatives with the analytic functions needed to demonstrate the return on marketing and brand investments,” says Stephen Twombly, publisher of CMO magazine. “This is not easy to do. Chief marketers have told us they need information that helps them do a better job in a way that is relevant to their business. CMO intends to do just that, by combining editorial on marketing best practices with a focus on the strategic integration of technology into the marketing department.”

Technology plays a far greater role in marketing today, according to Kerry Hamilton, Senior Vice President and Director of Marketing at B.J.’s Wholesale Club. “Technology helps us to understand some things better and has created great insights into what it is that people want and need.”

With CMO magazine, and its companion website and industry events, CXO Media intends to become the preferred strategic information resource for chief marketers. As a result, advertisers of services and products for senior marketing executives will find CMO a unique and highly targeted vehicle for reaching this audience.

“Chief marketing officers are increasingly influential within their organizations and represent billions of dollars in buying power across a multitude of industries,” says CXO Media President and CEO Walter Manninen. “The launch of CMO magazine is yet one more example of CXO Media’s ability to meet a compelling market need with information that enables readers to gain an advantage in a highly competitive marketplace.”

Companion Website: CMOmagazine.com

CMO magazine’s companion website, CMOmagazine.com, features articles, case studies, columns, polls and survey data for marketers looking for cutting edge ideas and real world examples of ways to better integrate the diverse portfolio of marketing disciplines. Much of the content is exclusive to the website and designed to encourage idea and information sharing among senior marketing executives from consumer, technology and non-profit organizations. In this online community, visitors share their opinions and experiences while providing thought-provoking commentary on current issues, emerging trends and recent marketing events.

Circulation and Advertising Rates

Circulation of the monthly magazine will be controlled, with free subscriptions offered to 25,000 qualified readers. CMO magazine will be BPA audited. Annual paid subscriptions of $65 are available to non-qualified subscribers.

CMO magazine will average 64 pages per issue with a target 50/50 advertising to editorial ratio. The cost of a black and white page is $7,900 and the cost of a four color full page is $10,800. Online advertising programs are also available. A media kit is available online to media buyers at http://www.cmomagazine.com/marketing/index.html

About CXO Media Inc.

CXO Media is a subsidiary of International Data Group (IDG), the world's leading technology media, research and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific websites with more than 400 around the world. IDG is also a leading producer of more than 170 computerrelated events worldwide including LinuxWorld Conference & Expo®, Macworld Conference & Expo®, DEMO®, and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at http://www.idg.com.

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