Data Quality is a Key Component for Success in Business Analytics Implementation, According to IDC

FRAMINGHAM, MA – JANUARY 27, 2003 – The interest in and demand for business analytics solutions is continuing as the market for business intelligence (BI) and data warehousing (DW) software matures. Software vendors who place an emphasis on data quality will have the most success in this market, according to IDC.


"As a building block for robust business analytics solutions, data quality has long been a neglected area of this market. It takes considerable discipline and dedicated resources, both in short supply, to overcome ongoing challenges of poor quality data," said Dan Vesset, program manager for IDC’s Analytics and Data Warehousing Software program. "However, not having a data quality initiative is increasingly not an option in an environment demanding productivity gains across all business processes."

According to a 2003 survey conducted by DM Review in conjunction with IDC, budget constraint was the most frequently mentioned complaint for all organizations regarding business analytics implementation. Another top challenge for all but the smaller organizations was understanding and managing user

expectations – a business challenge that has an especially strong impact in the business analytics market.

Business analytics implementations that are conducted under best-practice project management techniques that encourage collaboration and communication between the business and IT communities of an organization will have the most success. Several survey findings suggest that some level of disconnect exists between these two groups with regard to expectations for and understanding of business analytics implementations.

IDC’s recently published study, Business Analytics Implementation Challenges: Top 10 Considerations for 2003 and Beyond (IDC #28728) explores the challenges facing IT and business communities that are implementing, maintaining, and utilizing business analytics software. Data from this study is based on DM Review’s Annual Readership Survey, conducted during May and June 2002 with development and analysis support from IDC.

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About IDC

IDC is the foremost global market intelligence and advisory firm helping clients gain insight into technology and ebusiness trends to develop sound business strategies. Using a combination of rigorous primary research, in-depth analysis, and client interaction, IDC forecasts worldwide markets and trends to deliver dependable service and client advice. More than 700 analysts in 43 countries provide global research with local content. IDC’s customers comprise the world’s leading IT suppliers, IT organizations, ebusiness companies, and the financial community. Additional information can be found at

IDC is a division of IDG, the world’s leading IT media, research, and exposition company.


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