Demo 2002 Launches 65 Big Ideas

PHOENIX, AZ – FEBRUARY 11, 2002 – DEMO 2002 got underway today amid a spirit of renewed optimism about the future of the technology industry. The two-day conference, produced by IDG Executive Forums, opened to an influential audience of technology executives, venture investors, business development executives, and leading influencers. The morning session was highlighted by key announcements from Boingo Wireless, Linden Lab, and Microsoft.

Boingo Wireless Internet Service launched the first nation-wide 802.11 wireless ISP. Boingo makes it easy for business travelers to find and connect to public broadband wireless networks wherever they are.

Linden Lab gave a tour of Linden World, a dramatically new virtual environment that mimics physical properties and physics in an interactive online game playing space.

Microsoft showed two new initiatives for its .NET platform. MSN Money Professional offers financial services companies a Web platform that they can extend to their customers. Microsoft's Speech-enabled Web Applications allow developers to build speech capabilities into their existing or new applications.

"For all of its twelve years, DEMO has been about significant steps in the betterment of business and society through technology," said Chris Shipley, executive producer of the DEMO Conferences. "This year proves that — even in a tough economic climate — technology innovation and the entrepreneurial

spirit are deeply ingrained values that are alive and well."

The program underscored developments in new wireless communications infrastructure, enterprise Web services, digital media, and enterprise business applications.

"The products launched today at DEMO 2002 relieve real business headaches, address vital emerging markets, and take innovative technologies to the next level," continued Shipley. "Tough times force us to challenge ideas and recalibrate goals. Surely, as we look around at this year's demonstrators, we realize how beneficial that period of testing and reworking is."

New to this year's DEMO conference is a series of sneak previews of concepts still in the R&D phase. Technologists from IBM Research, NASA Ames, and the Sprint Advanced Technology Lab will showcase futuristic concepts and technologies still in the early stages of development. Onstage at DEMO today,

Sprint demonstrated technologies designed to make networks smarter and more efficient. One of their projects, called the E-assistant, combines face and speech recognition technologies into agents that recognize individual users and adapt to their preferences.

DEMO producers Chris Shipley and Jim Forbes screen the most promising new companies to select the few that will bring transforming products to market in the coming year. Since DEMO began in 1991, the conference producers have identified the major technology trends including Web portals, PDAs, m-commerce, online auctions and speech-recognition software. The DEMO conference has served as the launch pad for companies such as Palm, E*Trade, Handspring, and Ask Jeeves, helping them to impact an influential audience of venture capitalists, business development executives and national news media.

Sponsors of DEMO 2002 are Cisco, Sprint PCS, Switzer Communications, Think Dynamics, Zaplet, PR Newswire, Vcapital, and the Forum for Women

Entrepreneurs.

About the DEMO Conferences

The annual DEMO and DEMOmobile conferences focus on emerging technologies and new products, which are hand-selected by executive producers Chris Shipley and Jim Forbes from across the spectrum of the personal technology marketplace. Top executives from the leading hardware and software technology companies, venture capitalists, journalists from key industry publications and industry analysts attend the DEMO and DEMOmobile conferences to preview the most promising products and technologies for the coming year. DEMO is held in February each year and features approximately 60 new companies, products and technologies. For more information, visit http://www.idgef.com/ . DEMOmobile is held each fall and features approximately 35 new mobile technologies. For more information, visit http://www.idgef.com/demomobile/index.html .

The DEMO community also benefits from the award winning DEMOletter(TM) monthly and DEMOletter Weekly Edition(TM) newsletters. Designed to reach the people who are creating companies, building products and launching new ideas, DEMOletter provides smart insight and analysis of entrepreneurial business

issues.

About IDG Executive Forums

IDG Executive Forums, a division of Network World, Inc., is an information resource company dedicated to serving executives in the high technology marketplace. The company provides the industry analysis, information, insights and networking opportunities its customers need to excel in the fastest-paced marketplace in the world. Most widely known for producing the high-tech industry's premiere executive conferences and newsletters, the company's products include AGENDA(R), DEMO(R), DEMOmobile, Digital Spectrum(TM), VORTEX, DEMOletter(R), and VORTEX Digest. All registered trademarks are owned by IDG. More information can be found at http://www.idgef.com .

About IDG

Network World, Inc. is a division of IDG, the world's leading technology media, research and event company. IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 330 targeted Web sites in 80 countries. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 51 offices in 43 countries worldwide. Company information is available at http://www.idgef.com/ .