DEMO Announces New Executive Producer, Forges Long-Term Partnership with VentureBeat; After 13 Years as Executive Producer, Chris Shipley Will Pass the Torch to VentureBeat’s Matt Marshall in 2010

FRAMINGHAM, Mass. — February 19, 2009 — IDG's DEMO conference, the world-renowned launch platform for some of the most notable emerging technologies introduced over the past two decades, announced today that Chris Shipley, DEMO Executive Producer for the past 13 years, will step down following the DEMOfall event this September. IDG has forged a strong strategic alliance with her hand-picked successor, Matt Marshall, founder and CEO of VentureBeat, who will share the stage with Shipley in 2009 and transition into the Executive Producer role completely in 2010.

Marshall will assume the role of Co-Executive Producer for the DEMO 09 and DEMOfall 09 events working alongside Shipley, who is Founder and Chairman of Guidewire Group, the world's leading analyst firm focused on early-stage companies and emerging markets. For 2010 events and beyond, Marshall will become the sole Executive Producer on the DEMO stage and VentureBeat will take over the task of sourcing, vetting and selecting the companies who will present at each DEMO as well as provide a wide range of new content elements and product offerings to grow and evolve the brand.

Marshall will be just the fourth Executive Producer of DEMO in its near-20 year history. The DEMO conference was founded by Stewart Alsop in 1991, while David Coursey produced the event in 1995 and 1996. Shipley joined DEMO after the 1996 event, and over the years built DEMO into the most acclaimed and successful launchpad for new products and companies in the industry. The list of revolutionary technologies launched at DEMO is pages long but notables include, E*Trade, Glam Media Java, the Palm Pilot,, Six Apart, TiVO, VMware and WebEx, among many others.

"DEMO and Guidewire Group have worked closely together over the past year to identify a suitable successor for Chris — someone who could continue a long tradition of excellence and become a suitable steward for the DEMO brand," said Michael Friedenberg, CEO & President, CXO Media & Network World Inc., the IDG business unit overseeing the DEMO brand. "We knew we had something when Matt Marshall lit up the DEMO stage this past fall while hosting a highly compelling VC panel. His stage presence combined with VentureBeat's deep rooted understanding of the emerging technology marketplace matched perfectly with our goal to ensure DEMO delivers exciting new products and thought provoking content for years to come."

Together, IDG and VentureBeat will evolve the DEMO brand by continually bringing fresh, new ideas to a conference that strives to be the innovative hub of technology. "VentureBeat is excited to partner with an organization that aligns with our strategy to continually identify the people, products and trends in emerging technology that are exhibiting truly ground-breaking potential," said Marshall. "We believe our relationship with DEMO will provide a platform for continued entrepreneurial exposure and growth throughout the tech industry."

As with DEMO's partnership with Guidewire, the combined strength of DEMO and VentureBeat ensures a continued commitment to support emerging technologies and new product launch. "I couldn't be happier with DEMO's decision to partner with VentureBeat and I know I am leaving the brand in good hands," said Shipley. "DEMO has been a major part of my career and my life for many years, but the opportunity to work more directly with entrepreneurs through Guidewire Group is too strong a pull. Still, it would have been extremely difficult to leave DEMO without having a strong successor to whom I could pass the torch. Matt is the perfect choice. I am confident that he and the VentureBeat team will maintain the integrity and high standards that have carried the brand for all these years., They will also bring different perspectives, ideas and insights that will help take DEMO to new heights."

VentureBeat will kick start its efforts in less than two weeks at the DEMO 09 conference taking place in Palm Desert, California on March 1-3. There, Marshall will introduce a new program concept entitled 'DEMObeat' on the DEMO stage. DEMObeat will drill down into the technology trends on the cutting edge and will showcase the innovators and innovations that are paving the way.

Each session will bring together the sharpest minds and the coolest technologies that are literally setting the trends of tomorrow. DEMObeat sessions at DEMO 09 will focus on the latest social data sharing techniques; tomorrow's tools for building a sustainable economy; and innovations in social media for improved productivity.

For more information on DEMO 09, go to

About DEMO

Produced by Network World Events and Executive Forums, the semi-annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters.

For more information on the DEMO conferences, visit

About VentureBeat

VentureBeat was founded in September 2006 by Matt Marshall. The Web site's mission is to provide news and information about private companies and the venture capital that fuels them.

VentureBeat has focused initially on Silicon Valley, and has expanded to cover innovation hubs around the globe. Its mission in each region will be the same: to provide insider news and data about the entrepreneurial and venture community that is useful to decision makers.

For more information, please visit

About Guidewire Group

Founded by Chris Shipley and Mike Sigal, Guidewire Group is the world's leading analyst firm focused exclusively on startups and emerging markets. The firm works with companies to validate opportunities at key transition points, when every idea looks good on paper and every decision counts. Guidewire Group profiles hundreds of innovative companies every year – from early-stage startups to established technology leaders – to understand emerging market trends, best practices and common mistakes. From market studies, positioning projects and competitive analyses, to funding and business strategy planning, Guidewire Group brings clarity, focus and experience to the art of transforming ideas into successful enterprises. For more information, visit

About International Data Group (IDG)

International Data Group (IDG) is the world's leading technology media, events, and research company. IDG's online network includes more than 450 Web sites spanning business technology, consumer technology, digital entertainment and video games worldwide. IDG also publishes more than 300 magazines and newspapers. Media brands are in more than 90 countries and include CIO, CSO, Computerworld, GamePro, InfoWorld/TechWorld/TecChannel, Macworld, Network World, and PC World. The company's lead-generation service, IDG Connect, matches technology companies with an audience of engaged, high-quality IT professionals, influencers, and decision makers.

IDG is a leading producer of more than 750 technology-related events including Macworld Conference & Expo, OpenSource World, E3, DEMO, Storage Networking World, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of IT market intelligence, advisory services, and events. Over 1,000 IDC analysts in more than 100 countries provide global, regional, and local expertise on technology and industry opportunities and trends.