DEMO Innovators Continue to Impact Technology Industry; A Round Up of July DEMO Demonstrator News

SOUTHBOROUGH, MA – JULY 31, 2007 – The semi-annual DEMO conferences showcase the best new ideas and products that the technology industry has to offer. DEMO becomes a partner with its chosen demonstrators, promoting the products and companies for success and gathering together the journalists, business development executives, and investors critical to the strength of the tech industry.

"The DEMO mission is to seek out, foster and promote new technology products from across the broad spectrum of the IT market," said Chris Shipley, product analyst and executive producer of the DEMO conferences. "Over the past 17 years, DEMO has built its reputation on being a filter for the market by selecting only the 'most likely to succeed' new products and services. I'm proud of the continued success of all past DEMO demonstrators."

In July several demonstrator companies announced new achievements, including:

— GrandCentral Communications (DEMOfall 2006) was acquired by Google

early this month. GrandCentral is a unified communications service

that integrates all your existing phones, numbers and voicemail boxes

and bridges the gap between voicemail and email.

— MooBella LLC (DEMO 2006) has "scooped up" $25 million in its first

round of financing, provided by W. Health L.P., a venture fund managed

by Inventages Venture Capital Investment Inc. The on-demand ice cream

machine maker plans to use the funding to bring MooBella's Ice Cream

System to additional locations. The multi-patented technology is used

to provide several hard-packed ice creams made fresh-to-order in less

than a minute.

— CircleUp Inc. (DEMO 2007) recently announced it raised $3 million in

Series A financing, led by Sid R. Bass Associates. The social

communications service for groups helps users "turbocharge their

e-mail" and instant messaging communication for groups. Leaders and

administrators can ask questions and gather information from consumer

and business groups of any size, and get back a single, organized

result instead of a blizzard of e-mails and instant messages.

— Intellifit (DEMO@15), launched a new denim program with Lane Bryant.

The company scanned 14,000 women for Lane Byrant's design team in

order to create three new "fits" for the clothing line. The new fits

are part of the company's Right Fit program, and are color-coded for

ease of identification.

— Ugobe (DEMO 2006) has sold out of the Pleo robotic dinosaur for 2007

after higher-than-expected pre-orders. The company said the dinosaur,

retailing at $349, will still be available for U.S. customers through

its online retail partners, including Amazon, Best Buy, Target and


— Palm (DEMO) and Six Apart (DEMO) announced the availability of

blogging services for Palm's upcoming Foleo mobile companion device.

Services for the device include Vox, LiveJournal, TypePad and Moveable

Type. Foleo users will be able to keep their blog and journal entries

up to date and stay current with their communities while mobile, the

companies said.

More up-to-date news on past demonstrators can be found on the DEMOtracker at .

Note to editors: This is the third in a series of news alerts informing media of the ongoing successes of DEMO companies. News alerts will be issued every four to six weeks.

About the DEMO Conferences

Produced by Network World Events and Executive Forums, the semi-annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies, and have served as launch pad events for initial products from companies such as Palm, E*Trade, Handspring, TiVo, Skype,, U.S. Robotics, and WebEx, helping these companies secure venture funding, establish critical business relationships, and influence early adopters. Each DEMO conference features approximately 70 new products, technologies and services from companies both new and established. For more information on the DEMO conferences, visit .

The DEMO community also benefits from the award winning DEMOletter. A weekly e-newsletter designed to reach the people who are creating companies, building products and launching new ideas, DEMOletter provides smart insight and analysis of entrepreneurial business issues.

About Network World

Network World, Inc., the Leader in Network Knowledge, empowers network IT executives through education, information and community. Network World, an IDG company, is the leading provider of news, analysis, reviews, events and education on information technology. Network World publishes the leading newsweekly, Network World, hosts the most active online communities ( , , , and ), and produces educational seminars and events worldwide. Network World's portfolio of strategic marketing programs provides marketing and agency professionals with the tools to generate high-quality leads, optimize marketing campaigns, and create new revenue opportunities. Additionally, Network World is the event organizer of DEMO and DEMOfall, the leading events for new technology innovation.