DEMO@15! Conference Looks Ahead to the Next 15 Years Innovation and Entrepreneurial Spirit Celebrated at Landmark Technology Conference

SCOTTSDALE, AZ – FEBRUARY 16, 2005 – Honoring the best in technology innovation since 1991, the DEMO@15! conference closed last night with a look to the past and to the future. Executive Producer Chris Shipley presented the 15 top innovators from DEMO's 15-year history with awards that celebrate their contributions to business and technology. She also recognized the top 10 DEMO@15! demonstrators, all of whom received DEMOgod™ awards.

"On-demand computing, browsers, PDAs, WiFi, blogging — these are some of the key achievements of our innovators," said Shipley. "Advances like these, and many others influenced by our 15 world-class innovators, remain as relevant and significant today as when they first launched at DEMO. I am thrilled to recognize these industry superstars and thank them for their tangible contributions to the technology marketplace."

DEMO's 15 World-Class Innovators:

— Marc Andreessen, Chairman, Opsware, for his early browser product at Netscape to rapid Web development services of Loudcloud.

— Marc Benioff, Chairman & CEO,, for almost single-handedly legitimizing the ASP business model.

— Dan Bricklin, President, Software Garden, for sharing his vision and innovation with the DEMO audience countless times, from early tablet

computing to smart visual display of Web-based information.

— Sergey Brin, Co-Founder & President, Technology, Google; Larry Page, Co-Founder & President, Products, Google. They stepped into a

market that conventional wisdom would have said was crowded and mature. They demonstrated that smart, fresh innovation can disrupt a

market and create a dynamic and ultimately gigantic company.

— Ed Colligan, President, palmOne; Donna Dubinsky, Co-Founder, Handspring; and Jeff Hawkins, CTO, palmOne. Their vision, persistence, and innovation created more than a remarkable product with the Pilot, but an entire industry.

— Howard D. Elias, Executive Vice President, EMC Corporation, who demonstrated the first multimedia PC at the inaugural DEMO conference in 1991.

— Kai Krause, Founder, Byteburg Research Lab for pushing the envelope in software demonstrations over the years and advancing state-of-the-art computer graphics.

— Dr. Teresa H. Meng, Founder & Director, Atheros Communications, for playing a primary role in creating the WiFi economy.

— Mike Ramsay, Chairman & CEO, TiVo Inc., for fundamentally altering how we consume mass media.

— Mena and Ben Trott, Co-Founders, Six Apart, for making blogging accessible, affordable and powerful, giving a voice to tens of thousands of individuals.

— Les Vadasz, former President of Intel Capital, for providing rocket fuel for many fledgling companies that got their start at DEMO.

At the closing dinner, Shipley announced the DEMOgod winners for DEMO@15! DEMOgods are selected for their ability to clearly articulate the jaw-dropping significance of their debuting technologies despite the pressures of a jaded audience, a make-or-break level of expectation, and a glowing red six-minute count down clock.

DEMOgods for the class of 2005 are:

— REAL Software, for grabbing attention on the last afternoon

— MDA, for a "drop dead" demo of its awesome 3-D rendering technology

— Serious Magic, for making Chris rethink her PowerPoint rule … just for a moment

— Intellifit, for fitting well into the strict one-minute hot seat format

— Five Across, for the fastest full featured demo in the West

— KoolSpan, four products … six minutes … one great performance

— DPM, a demon frog, a cup of grog, no — DEMOgod

— Teleo, for grace under pressure while working without a 'Net

— Virtual Iron, for bringing it all home

— Homestead Technologies, for putting a standing O' in DEMO

Stage Presentations Focus on Enterprise Software, Social Media, Digital Media, and More

In addition to the awards ceremony and celebration, DEMO conference attendees spent Tuesday in contemplation of search technology, social media, digital media, telephony, and big ideas from the Internet boom that have been re-invigorated for today's markets.

Search technology is becoming part and parcel of every information application. From finding information to sharing it, information management technology is changing the way we interact with data. The DEMO stage hosted a friendly shoot out between Pluck Corporation and Onfolio, Inc, who introduced competitive Web research applications at the conference this year. Additional demonstrations came from Affini, Inc. and Online & GroupWare.

Blogging and online networking has evolved into a social movement since DEMO 2004 introduced the phenomenon on its stage. Social media is profoundly affecting global communities' expectations of online communications and interactivity, and is changing the way we absorb and trust information online. New tools to enhance social media were demonstrated by Five Across, Convoq, Jambo, imeem, iUpload and WhatCounts.

Tuesday's afternoon session delved into enterprise software, designed to ease efficiency, provide unprecedented insight into a business' operations, and lower an enterprise's total cost of I.T. ownership.

Enterprise application development tools were introduced by Grok Software, Inc. and REAL Software, Inc. Infommersion, Inc. and Digipede Technologies launched application development tools for enterprises that are available via Web services. Businesses both big and small will find the tools they need from application service providers Marrakech Ltd, Smart Online, Inc., Nsite, Incorporated, and Mindjet. And Blazent, Inc., LiveVault Corporation, and Virtual Iron Software debuted applications for managing I.T. infrastructures.

In January 2005, Conferenza honored Chris Shipley for the second year in a row with its "Host of the Year" award, noting, "Audiences believe in her, presenting companies excel under her guidance and her events are consistently glitch-free." Conferenza is the leading independent resource for information regarding technology conferences.

DEMO@15! Partners

DEMO@15! partners are Innovate!Europe 2005, introNetworks, Mirra, Orb Networks, Porter Novelli, Sling Media and Symbol Technologies. Contributing partners are Accela Communications, Colubris Networks, Foundry Networks and Onfolio. Strategic partner is Guidewire Group. Media partners are Network Life and PR Newswire. Marketing partners are American Entrepreneurs for Economic Growth, Arizona Technology Council, Backbone Magazine, BCTIA (British Comumbia Technology Industries Association, Churchill Club, EVCA (The European Private Equity and Venture Capital Association), IBD Network, LAPTOP Magazine, LAVA (Los Angeles Venture Association), Market4Demand, Mobile Enterprise Magazine, NVCA (National Venture Capital Association), San Diego Venture Group, SIIA (Software and Information Industry Association), SVASE (Silicon Valley Association of Startup Entrepreneurs), Tech Coast Angels, Tekrati, Wisconsin Technology Network and WINBC (Wireless Innovation Network of British Columbia).

About the DEMO Conferences

The annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters. Each DEMO conference features approximately 70 new companies, products and technologies. For more information on the DEMO conferences, visit

The DEMO community also benefits from the award winning DEMOletter. A weekly e-newsletter designed to reach the people who are creating companies, building products and launching new ideas, DEMOletter provides smart insight and analysis of entrepreneurial business issues.

About Network World

Network World, Inc., the Leader in Network Knowledge, empowers Network IT Executives through education, information and community. Network World, an IDG company, is the leading provider of news, analysis, reviews, events and education on information technology. Network World publishes the leading newsweekly, Network World, hosts the most active online community, Network World Fusion (, and produces educational seminars and events worldwide. Network World's portfolio of strategic marketing programs provides marketing and agency professionals with the tools to generate high- quality leads, optimize marketing campaigns, and create new revenue opportunities.

About IDG

International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo, MacWorld Conference & Expo, DEMO, and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at