DEMO@15! Kicks Off Landmark Anniversary Celebration Setting New Standards, Breaking Down Barriers; The Future Revealed in Scottsdale

SCOTTSDALE, AZ – February 14, 2005 – The world-renowned DEMO conference opened with a bang today, celebrating 15 years of innovation, inspiration and just plain fun. With both a look at the past and a peek into the future, Executive Producer Chris Shipley introduced the first of DEMO@15!'s 73 demonstrators and reminisced onstage with DEMO founder Stewart Alsop.

"Producing DEMO is one of the most exciting jobs in technology," said Shipley. "Having a front row seat to the most ingenious inventions in the industry is something that never gets old. Since its inception in 1991, DEMO has grown into an institution in the tech world and we're showing our gratitude by throwing a great party. Not only are we introducing 73 of the most market-altering innovations, but we are also looking back at what brought us here."

Shipley hosted two tech industry stalwarts onstage today, DEMO founder and now venture capitalist Stewart Alsop and DEMOgod Hall of Famer Kai Krause of Byteburg Research Lab.

Shipley and Alsop discussed the nature of innovation and the need for young companies to persevere though the obstacles that challenge new products in emerging markets. "Real innovators never give up," Alsop said.

"Stewart has become an icon much like the conference he created," said Shipley. "Fifteen years ago, he created a conference that centered on the pure fun of technologists showing one another the products they developed. His instinct for innovation and large circle of industry friends created an environment that has yet to be duplicated in the conference market. I'm honored to have him at DEMO and hear his thoughts on the next 15 years in technology."

In her talk with Krause, Shipley focused on the graphics market, where Krause made significant contributions as a developer of Kai's Power Tools. In the years since that product came to market, graphics tools have moved from the domain of professional designers to the mass consumer market.

DEMO@15! hosted a broad and eclectic range of products onstage today, from advances in corporate IT security to new heights in the gaming experience. Companies such as Imprivata, KoolSpan, Metavize and Cenzic demonstrated the ever-present and ever-growing need to protect business information assets by highlighting solutions for securing networks, protecting systems from the hazards of viruses and other attacks, and finding and closing vulnerabilities in Web-based applications.

But security isn't the only concern of companies today. Compliance with both government and internal regulations demands products that cover your assets and insure credibility, and companies including IPLocks, Fortiva, Cloudmark and Audiotrieve step up to meet those demands.

While other conferences may focus on the hottest titles in gaming, DEMO@15! believes in the total experience. What's the use in owning the newest Halo or Doom if you can't immerse yourself in it? Sonaptic and Novint blew the DEMO audience away with demonstrations illustrating the power of awesome surround sound on mobile devices and true-to-life tactile feedback on input devices. And if gaming isn't up your alley, AutoXray showed off a consumer product sure to be in everyone's glove compartment next year: a device that allows you to diagnose that devilish "check engine light."

In January 2005, Conferenza honored Chris Shipley for the second year in a row with its 'Host of the Year' award, noting, "Audiences believe in her, presenting companies excel under her guidance and her events are consistently glitch-free." Conferenza is the leading independent resource for information regarding technology conferences.

DEMO@15! Partners

DEMO@15! partners are Innovate!Europe 2005, introNetworks, Mirra, Orb Networks, Porter Novelli, Sling Media and Symbol Technologies. Contributing partners are Accela Communications, Colubris Networks, Foundry Networks and Onfolio. Strategic partner is Guidewire Group. Media partners are Network Life and PR Newswire. Marketing partners are American Entrepreneurs for Economic Growth, Arizona Technology Council, Backbone Magazine, BCTIA (British Comumbia Technology Industries Association, Churchill Club, EVCA (The European Private Equity and Venture Capital Association), IBD Network, LAPTOP Magazine, LAVA (Los Angeles Venture Association), Market4Demand, Mobile Enterprise Magazine, NVCA (National Venture Capital Association), San Diego Venture Group, SIIA (Software and Information Industry Association), SVASE (Silicon Valley Association of Startup Entrepreneurs), Tech Coast Angels, Tekrati, Wisconsin Technology Network and WINBC (Wireless Innovation Network of British Columbia).

About the DEMO Conferences

The annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters. Each DEMO conference features approximately 70 new companies, products and technologies. For more information on the DEMO conferences, visit

The DEMO community also benefits from the award winning DEMOletter. A weekly e-newsletter designed to reach the people who are creating companies, building products and launching new ideas, DEMOletter provides smart insight and analysis of entrepreneurial business issues.

About Network World

Network World, Inc., the Leader in Network Knowledge, empowers Network IT Executives through education, information and community. Network World, an IDG company, is the leading provider of news, analysis, reviews, events and education on information technology. Network World publishes the leading newsweekly, Network World, hosts the most active online community, Network World Fusion (, and produces educational seminars and events worldwide. Network World's portfolio of strategic marketing programs provides marketing and agency professionals with the tools to generate high- quality leads, optimize marketing campaigns, and create new revenue opportunities.

About IDG

International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo, MacWorld Conference & Expo, DEMO, and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at

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