DEMOfall 07 Call For Demonstrators; Producer of Emerging Technology Launchpad Event Now Accepting Demonstrator Applications

SOUTHBOROUGH, MA – FEBRUARY 13, 2007 – DEMO 07 wrapped up last week to tremendous acclaim, launching 68 companies into the U.S. marketplace and generating press coverage, business relationships, and funding for the carefully selected demonstrators. The producers of the DEMO conferences are now accepting applications for DEMOfall 07 and have announced a deadline of July 6 for submissions. DEMOfall 07 will take place September 24-26 at the Sheraton Hotel & Marina in San Diego, CA.

Produced by Network World Events & Executive Forums, the bi-annual DEMO conferences consistently identify the industry's most compelling, cutting-edge technologies and trends, and have served as launchpad events for companies such as Palm,, Six Apart, IronPort,, GoToMyPC, Ugobe, and TiVo.

The technologies that launch at DEMO events are screened and hand selected by Chris Shipley, a 25-year observer of the technology ecosystem. As a Guidewire Group product analyst, Chris meets with 700+ companies every year, sussing out trends and identifying the technologies that will have the greatest impact on the way that we work, play, and communicate in the year ahead.

DEMO is the antithesis of a technology trade show. DEMO demonstrators are startups and large, public companies introducing products that are consumer- facing, designed for enterprise IT directors, and enabling solutions that will generate new ideas and new products in the marketplace. Regardless of size or product, each company endures the same screening process and is presented in a level environment at the conference. To be considered, a product must:

* make its public debut at the DEMO conference

* make a significant contribution to the state of the art in its

target market

* change the dynamics of the marketplace into which it is introduced

* be backed by a management team capable of delivering the product to


Why launch at DEMO?

Demonstrating at DEMO ensures immediate cache: your product has won out against hundreds of other new technologies in the marketplace and your company is deemed "one to watch" by the leading analyst of new tech products. DEMO is an efficient, cost-effective way to reach the reporters, customers, investors and early adopters that will use, review, and broadcast your product into the minds of consumers and businesses everywhere.

DEMO companies receive additional exposure above and beyond that that they receive during the conference. Reporters that attend DEMO events often track demonstrator progress long after the conference has closed. Additionally, video of each demonstrator's onstage presentation is posted to so that those unable to attend the conference can access an overview of the benefits and values each DEMO product delivers.

"DEMO is a fantastic launch pad for startups. Trailfire launched at DEMO 07 and came away impressed by the quality of the event, the professionalism of the support team, and the richness of our conversations with customers, reporters, and potential investors," said Alex Rublowsky, vice president of marketing for Trailfire Inc. "DEMO was by far the most valuable trade show I've ever attended."

To learn more about launching at DEMO, and to find the online application form, visit: .

About the DEMO Conferences

Produced by Network World Events and Executive Forums, the semi-annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters. Each DEMO conference features approximately 70 new companies, products and technologies. For more information on the DEMO conferences, visit .

The DEMO community also benefits from the award winning DEMOletter. A weekly e-newsletter designed to reach the people who are creating companies, building products and launching new ideas, DEMOletter provides smart insight and analysis of entrepreneurial business issues.

About Network World

Network World, Inc., the Leader in Network Knowledge, empowers network IT executives through education, information and community. Network World, an IDG company, is the leading provider of news, analysis, reviews, events and education on information technology. Network World publishes the leading newsweekly, Network World, hosts the most active online communities ( , , , and ), and produces educational seminars and events worldwide. Network World's portfolio of strategic marketing programs provides marketing and agency professionals with the tools to generate high-quality leads, optimize marketing campaigns, and create new revenue opportunities. Additionally, Network World is the event organizer of DEMO and DEMOfall, the leading events for new technology innovation.

About IDG

International Data Group (IDG) is the world's leading technology media, events, and research company. IDG publishes more than 300 magazines and newspapers in 85 countries including CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. IDG's online network includes more than 400 Web sites spanning business technology, consumer technology, digital entertainment, and gaming worldwide. IDG is a leading producer of more than 170 technology-related events including LinuxWorld Conference & Expo, Macworld Conference & Expo, DEMO, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 850 IDC analysts in 50 countries provide global, regional, and local expertise on technology and industry opportunities and trends. Additional information about IDG, a privately held company, is available at .

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