DEMOfall 07 Conference To Unveil Major New Ideas in Tech; Only Conference to Showcase Companies That Establish and Redefine Markets

SOUTHBOROUGH, MA – JUNE 19, 2007 – The bi-annual DEMO conferences have been setting the bar for emerging technology launch venues for 17 years. DEMO was the first event to introduce the six-minute live product launch — now considered an industry standard at tech conferences and meet-ups across the United States. Often mimicked but never copied, DEMO continues as the industry's premiere launch venue for market-changing technologies that will affect the ways that consumers and business people communicate, interact, and live their lives.

DEMOfall 07 will take place September 24-26, 2007 at the Sheraton San Diego Hotel & Marina. Approximately 70 emerging technology products and companies will make their debut on the DEMOfall stage. Learn more at http://www.demo.com/conferences/demofall07.php .

"The true value of the DEMO and DEMOfall conferences is that only the cream of the crop of new technologies are selected to demonstrate," said Chris Shipley, executive producer of the DEMO events and pre-eminent emerging technology analyst. "I've spent months meeting with companies, vetting products, and understanding the nuances of the industry's momentum so that the DEMO audience can spend an efficient two days seeing only the best new technology and learning about only the most significant new trends. Based on the conversations I've had and products I've previewed so far in 2007, the DEMOfall 07 demonstrators are sure to be a highly engaging, very ambitious class of companies."

The investors, business development executives, influencers and media that attend DEMO events make up a powerful audience of people directly involved in the adoption and progression of new technologies. The networking at DEMO conferences is first rate; VCs attend to find deals, media attend to uncover trends and smart new innovators; and business executives attend to purchase products and acquire companies.

"After attending for over 10 years, I find DEMO's value to come from three sources: Chris Shipley's sense of industry trends, her relentless coaching and insistence on tight demonstrations by the presenting companies, and a convivial spirit among the attendees, who share both an excitement for the future and realism about the true cost of being an innovator," said John Jordan, executive director of the Center for Digital Transformation at the Smeal College of Business, Pennsylvania State University.

DEMO's Unique Platform

DEMO is world-renowned as the premier launch venue for hot emerging technologies. It is the only executive conference that expertly researches and vets up to 70 products chosen from among hundreds of innovations, and then unveils them for the first time to a high caliber audience who can fuel their market success. The DEMO stage is the ultimate test of a great concept — each innovator is given only six minutes of stage time to demonstrator her product live, position it in the marketplace, and convince the audience of the strength of her idea.

Approximately 10 companies that truly excel at their onstage presentations are honored with DEMOgod(TM) awards. Chosen by Shipley in consultation with a small group of DEMO alumni, DEMOgods are rewarded for sterling stage presence despite the intensity of a live demo and the pressures of the make-or-break environment.

In addition to the stage demonstrations, DEMOfall companies shine in the Demonstrator Pavilion, where products are test-driven, strategic relationships begun, and deals cemented. "The Pavilion is where the real action of the conference takes place: where attendees can speak one-on-one with the innovators behind the new technology products and where companies can dive deep into the inner workings of their products," continued Shipley.

"DEMO is a fantastic launch pad for startups. Trailfire launched at DEMO 07 and came away impressed by the quality of the event and the richness of our conversations with customers, reporters, and potential investors," said Alex Rublowsky, vice president of marketing for Trailfire Inc. "DEMO was by far the most valuable trade show I've ever attended."

DEMOfall 07 Sponsors

Global Communications is the underwriter of DEMOfall 07. Sponsors of DEMOfall 07 are Decision Counsel, First Round Capital, and Porter Novelli. Guidewire Group is a strategic partner of DEMOfall 07. Our media partners are American Venture Magazine, MIT Technology Review, PR Newswire, TechConfidential/The Deal, VentureCapitalConferences.com, and Venture Capital Journal (VCJ). Marketing partners are Conference Guru, FundingUniverse, Kauffman eVenturing, the National Venture Capital Association (NVCA), Rocky Mountain Venture Capital Association, Tech Coast Angels, VC Experts, and VentureChoice.

About the DEMO Conferences

Produced by Network World Events and Executive Forums, the semi-annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring, TiVo, Skype, Half.com, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters. Each DEMO conference features approximately 70 new companies, products and technologies. For more information on the DEMO conferences, visit http://www.demo.com/ .

The DEMO community also benefits from the award winning DEMOletter. A weekly e-newsletter designed to reach the people who are creating companies, building products and launching new ideas, DEMOletter provides smart insight and analysis of entrepreneurial business issues.

About Network World

Network World, Inc., the Leader in Network Knowledge, empowers network IT executives through education, information and community. Network World, an IDG company, is the leading provider of news, analysis, reviews, events and education on information technology. Network World publishes the leading newsweekly, Network World, hosts the most active online communities ( http://www.networkworld.com , http://www.javaworld.com , http://www.linuxworld.com , and http://www.demo.com ), and produces educational seminars and events worldwide. Network World's portfolio of strategic marketing programs provides marketing and agency professionals with the tools to generate high-quality leads, optimize marketing campaigns, and create new revenue opportunities. Additionally, Network World is the event organizer of DEMO and DEMOfall, the leading events for new technology innovation.

About International Data Group (IDG)

International Data Group (IDG) is the world's leading technology media, events, and research company. IDG's online network includes more than 450 Web sites spanning business technology, consumer technology, digital entertainment and video games worldwide. IDG publishes more than 300 magazines and newspapers in 85 countries including CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. IDG's lead-generation service, IDG Connect, matches technology companies with an audience of engaged, high-quality IT professionals, influencers, and decision makers.

IDG is a leading producer of more than 750 technology-related events including Macworld Conference & Expo, LinuxWorld Conference & Expo, Entertainment for All Expo (E for All), DEMO, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 900 IDC analysts in more than 90 countries provide global, regional, and local expertise on technology and industry opportunities and trends.

Additional information about IDG, a privately held company, is available at http://www.idg.com/ .

All product and company names are trademarks of their respective companies.

SOURCE Network World Events and Executive Forums

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