DEMOfall 2005 Conference Analyzes Significant Industry Trends

SOUTHBOROUGH, MA – August 9, 2005 – DEMOfall 2005 is this season's premier technology event where industry insiders go to make connections, close deals, and rethink the future. DEMOfall offers a highly-filtered look at 70 products, all introduced live on the DEMO stage, destined to change the enterprise and consumer marketplace in the coming year. The conference program will encompass the following trends:

— Simplifying technology applications and integration,

— Document management,

— Wireless infrastructure manageability and stability,

— Mobile phones as remote controls and as "social computers",

— VoIP as a business platform,

— Enterprise security,

— Next steps in social networking, and

— The coming decade in eCommerce.

Executive producer Chris Shipley has scrutinized the latest crop of new products to find the few compelling enough to earn a highly coveted launch spot at DEMOfall. In addition to product introductions, the DEMO stage will host side-by-side demonstration shoot-outs of different products that address the same problems — a favorite element of the DEMO stage program.

(Logo: http://www.newscom.com/cgi-bin/prnh/20050420/DEMOFALLLOGO)

"DEMOfall is about what's new, what's next in North America and the world," said Shipley. "Our first-class attendees absorb these innovations amidst an environment of open discussion with the industry's leading thinkers and decision-makers. You simply cannot find a better place to learn, network and capitalize on the future than at DEMO events."

Attended by respected industry veterans, sought-after VCs, senior corporate development executives, influential journalists and analysts, and the most imaginative entrepreneurs on the planet, DEMOfall will take place in an environment charged by renewed market momentum and a sharp rise in innovation. DEMOfall will focus on emerging market trends with an emphasis on innovation in three of the most important segments: mobile, consumer, and enterprise.

DEMOfall attendees will gain insight on where the marketplace is headed from a panel of experts including Rutberg & Co. wireless analyst Rajeev Chand and QUALCOMM MediaFLO Senior VP Jeff Lorbeck. The on-stage speakers will delve into these and other questions:

— What's new in video on mobile phones?

— Who's gearing up in the battle for the digital consumer?

— Is enterprise ready to fully embrace open source?

— In what areas will the industry see new market growth?

DEMO is legendary for its rapid-fire on-stage presentations that put developers on the spot: they each get two or six minutes to present their products to an audience quick to understand and evaluate product worthiness. Those interested in more in-depth demonstrations then visit the demonstrator pavilion to test out the products themselves, question the innovators, and make deals.

DEMOfall 2005 will take place at the Hyatt Huntington Beach in California, September 19-21, 2005. At DEMOfall, 70 hand picked hardware and software products from across the globe will be unveiled for the first time in North America. Those interested in registering for the conference can sign up at http://www.demo.com/demofall.

DEMOfall 2005 Sponsors and Partners

DEMOfall 2005 sponsors are Qualcomm, Ceonex, introNetworks, Lenovo, Porter Novelli and Teneros. The strategic partner is Guidewire Group. DEMOfall media partners are Business 2.0, PR Newswire, Tech Confidential and The Deal. Marketing partners are American Entrepreneurs for Economic Growth (AEEG), LAPTOP Magazine, Mobile Enterprise magazine, National Venture Capital Association (NVCA), PRSA Silicon Valley, and Wireless Innovation Network of British Columbia (WINBC).

About the DEMO Conferences

Produced by Network World Events and Executive Forums, the semi-annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters. Each DEMO conference features approximately 70 new companies, products and technologies. For more information on the DEMO conferences, visit http://www.demo.com/.

The DEMO community also benefits from the award winning DEMOletter. A weekly e-newsletter designed to reach the people who are creating companies, building products and launching new ideas, DEMOletter provides smart insight and analysis of entrepreneurial business issues.

About Network World

Network World, Inc., the Leader in Network Knowledge, empowers Network IT Executives through education, information and community. Network World, an IDG company, is the leading provider of news, analysis, reviews, events and education on information technology. Network World publishes the leading newsweekly, Network World, hosts the most active online community, Network World Fusion (http://www.nwfusion.com/), and produces educational seminars and events worldwide. Network World's portfolio of strategic marketing programs provides marketing and agency professionals with the tools to generate high-quality leads, optimize marketing campaigns, and create new revenue opportunities.

About IDG

International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo, MacWorld Conference & Expo, DEMO, and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at http://www.idg.com/.

Available Topic Expert(s): For information on the listed expert(s), click appropriate link. Chris Shipley http://profnet.prnewswire.com/ud_public.jsp?userid=521786

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