DEMOmobile 2001 Closes With Focus on the Two Rs: Revenue and Return

SAN MATEO, CA – SEPTEMBER 10, 2001 — DEMOmobile 2001, the leading product and technology conference focused on the mobile and wireless market, concluded Friday with center-stage conversations with three of the individuals responsible for shaping the future of the handheld computer market: Satjiv S.Chahill, Chief Marketing Officer for Palm Computing, Joe Sipher, Vice President of Product Marketing at Handspring, and Ben Waldman, Vice President of the Mobile Devices Division at Microsoft. In separate and wide-ranging discussions, these three shared their thoughts on future products and new models in the emerging wireless market.

 

Among the highlights of those discussions:

— Palm Computing intends to re-energize the so-called Palm Economy through a renewed focus on enterprise solutions in key vertical markets, including healthcare, banking and manufacturing.

— Handspring is putting greater emphasis on wireless communications and hinted that the company will likely announce an integrated wireless product before the end of the year.

— Microsoft cited market data showing that the PocketPC is gaining ground in the U.S. and Europe, particularly as the mobile device deployed for enterprise applications.

The convergence of entertainment, youth and wireless technology was another topic of discussion at the conference. Thomas Dolby Robertson demonstrated new technology from Beatnik that brings quality digital music to mobile cellular devices. Amy Francetic, a senior strategist with Cheskin, shared the newly released research, "The Wireless Future: A Look at Youth Unplugged."

Among the findings in this report:

— That social connectivity and entertainment will be the defining characteristics of wireless devices in the youth market.

— That multitasking capabilities will flourish among youth.

— That personalization, design and customizable user interface are extremely important to this market segment.

— That entertainment will drive the development of products and services in the wireless market.

Producers Chris Shipley and Jim Forbes discussed the next wave of companies, leaders, winners and losers with panelists Ann Zeichner, General Partner, Blueprint Ventures; Michael Rolnick, Partner, ComVentures, and Tony Abate, General Partner, Battery Ventures. These investors agreed that the technology market experience "a nuclear winter," but that it will turn around. "The markets are driven by two forces: fear and greed. Fear is ethereal. Greed is everlasting. So greed will be back," Abate joked.

With the close of the conference, the producers honored six companies for their outstanding presentations. Chosen for their style, passion, and clarity, these DEMO Gods(TM) have a unique ability to spot a great product and position it in the market, to show off it's most compelling features, differentiate it

from other products — and along the way entertain a tough and critical DEMOmobile audience. Congratulations to: Danger, Inc.; Copytalk; ArcStream; WideRay; Voice Signal Technology, and LapLink.

Sponsor at DEMOmobile 2001

Sponsors of DEMOmobile 2001 are Atheros, Cisco, Computerworld, InfoWorld, Microsoft, NEC, Newbury Networks, Nokia Venture Partners, PR Newswire and Sprint PCS.

About the DEMO Conferences

The annual DEMO and DEMOmobile conferences focus on emerging technologies and new products, which are hand-selected by executive producers Chris Shipley and Jim Forbes from across the spectrum of the personal technology marketplace. Top executives from the leading hardware and software technology companies, venture capitalists, journalists from key industry publications and industry analysts attend the DEMO and DEMOmobile conferences to preview the most promising products and technologies for the coming year. DEMO is held in February each year and features approximately 80 new companies, products and technologies. For more information, visit http://www.idgef.com/ . DEMOmobile is held each fall and features approximately 35 new mobile technologies. For more information, visit http://www.idgef.com/demomobile/index.html .

The DEMO community also benefits from the DEMOletter(TM) monthly and DEMOletter Weekly Edition(TM) newsletters. Designed to reach the people who are creating companies, building products and launching new ideas, DEMOletter Mobile Edition provides smart insight and analysis of entrepreneurial business issues.

About IDG Executive Forums

IDG Executive Forums is an information resource company dedicated to serving executives in the high technology marketplace. The company provides the industry analysis, information, insights and networking opportunities its customers need to excel in the fastest-paced marketplace in the world. Most widely known for producing the high-tech industry's premiere executive conferences and newsletters, the company's products include AGENDA(R), DEMO(R), DEMOmobile, VORTEX, DEMOletter(R), and VORTEX.net. IDG Executive Forums is a subsidiary of International Data Group, the world's leading IT

media, research, and exposition company. All registered trademarks are owned by IDG. More information can be found at http://www.idgef.com .

About IDG

IDG Executive Forums is a subsidiary of IDG, the world's leading technology media, research and event company. IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 300 targeted Web sites in 70 countries. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 51 offices in 43 countries worldwide. Company information is available at http://www.idg.com.