Despite IT Security Concerns, IDC End-User Poll Indicates Consumers Plan to Use iPhone for Work in Addition to Play

FRAMINGHAM, MA – NOVEMBER 7, 2007 – While the iPhone is positioned as a consumer device, a recent IDC poll of U.S. professionals shopping for mobile devices at www.MyProductAdvisor.com suggests that this segment of the population is planning to use the device for both work and play. Nearly 70% of those polled who already own, or plan to purchase an iPhone in the next 12 months, consider the device to be for both personal and business use. This is despite the fact that, in many respects, the iPhone is not well-suited to the corporate environment.

Sixteen percent of respondents to this latest IDC poll plan to purchase an iPhone within the next 12 months, in addition to the 2% that already own one. Those polled intend to use the iPhone for various business tasks such as personal information management (contacts, calendar, etc.), corporate email, corporate Intranet, and customer relationship management (CRM). Whether respondents to this poll own an iPhone or not, two-thirds of them currently use one mobile device for both personal and business use.

"The results of our poll suggest a preference for both personal and business usage among those that own or plan to purchase an iPhone in the next 12 months. This coincides with a growing trend in the proliferation and uptake of other converged mobile devices (those with a high level operating system and cellular connectivity) designed to meet both the business and consumer requirements of mobile workers," says Sean Ryan, research analyst for IDC's Mobile Enterprise Device Solutions.

"On the other hand, individuals intending to use the iPhone for business purposes are not considering corporate requirements for security and manageability of mobile devices in their decision," says Sean Ryan. "The use of unsanctioned devices, iPhone or otherwise, in the enterprise adds tremendous complexity for IT managers and executives trying to develop strategies around mobility while maintaining control and security over such devices. IT managers need to be aware of the implications of allowing iPhone access to corporate networks."

The results of this IDC study, The iPhone Appeals to Business Users, Implies Issues for Enterprise IT Departments (Doc #209030), are based on a mini-poll designed by IDC and fielded in the U.S. by Market Insight Corporation on the consumer Web site www.MyProductAdvisor.com between September 7 and 19, 2007. The poll was embedded in the mobile phone section of the site and voluntarily answered by 351 mobile phone shoppers using the Web site for product recommendations. The average age of respondents was 43 years with 63% of respondents male and 37% female. All ages and all business sizes were sufficiently represented. This poll has a confidence level of 95% with a 5% margin of error.

Sean Ryan will host a breakfast briefing about the market dynamics of the mobile enterprise at IDC's San Mateo office on Thursday, November 8 (9:00-10:30 am Pacific time). The briefing will provide a comprehensive look at mobile enterprise device solutions, channels to market, and mobile worker requirements based on IDC's analysis of recently gathered supply-side and demand-side data. For more information about this event, please visit http://www.idc.com/getdoc.jsp?containerId=IDC_P16368 .

About IDC

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 900 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 90 countries worldwide. For more than 43 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com .

About Market Insight Corporation

Market Insight Corporation is the leader in dynamic, “Always-On” Market Intelligence. The Company utilizes live, active, “24×7” shoppers to reveal consumer needs and preference trends. The tools created by Market Insight are used in Fortune 500 companies as a primary source and guide for matching product offerings to consumer demand. They can analyze product roadmaps, manage portfolios and optimize prices. The Company’s “data collection” method is unique, and its engine for analyzing the data is patented. Market Insight is founded and managed by recognized industry executives; and is headquartered in Palo Alto, California, USA. www.marketinsightcorp.com

All product and company names may be trademarks or registered trademarks of their respective holders.

###