Digital Photo Frame Market Expected to Surpass 42 Million Units in 2011 with U.S. Market Leading the Way, According to IDC

FRAMINGHAM, Mass. – September 9, 2007 – IDC released the industry's first market size and forecast for the worldwide digital photo frame market. Worldwide shipments of digital frames reached 2.8 million units in 2006, with an average selling price of $168, and will grow to 42.3 million units by 2011, with U.S. shipments representing 54% of the market at that time. Shipments growth of digital frames will be driven by added features, larger frame sizes, and lower prices.

"Low prices, solid products, and surging customer interest reignited the digital photo frame market in 2006," said Tom Mainelli, senior research analyst with IDC's Monitors and Projectors research team. "We expect stellar growth well into the future if the industry can manage looming supply issues."

"As the desire to view digital images on soft displays rather than hardcopies grows, digital frames will realize significant shipment increases in all regions around the world," added Ron Glaz, program director, Digital Imaging Solutions and Services at IDC. "To be successful in the future, digital frames will need to seamlessly fit into the evolving digital home content ecosystem and support wireless access to personal digital content for display."

Other key findings include:

* The 5 to 6.9 inch frame category made up the bulk of the market in 2006, but the 7 to 8.9 inch category will dominate in 2007 and retain the top spot throughout 2011.

* Digital frame prices will be a major purchase influencer as overall worldwide prices decline an average of 16.5% from 2006 to 2011.

IDC's special study, Digital Frame 2007–2011 Forecast: Reigniting Softdisplay Imaging Solutions (IDC#208307) provides a high-level, comprehensive view of the worldwide digital photo frame market. It contains 2006 actual unit shipments and total 2007–2011 forecasts segmented by frame size, price, and embedded wireless technology. Data is presented for the United States, Western Europe, Asia/Pacific (including Japan), and the rest of the world (ROW).

IDC's experts, Tom Mainelli and Ron Glaz, will lead a Web conference on Tuesday, September 18, 2007 at 1:00 pm EDT to discuss key report findings. More information and registration details for this Web conference can be found at http://www.idc.com/getdoc.jsp?containerId=IDC_P16035 .

To purchase this document, call IDC's Sales hotline at 508-988-7988 or email sales@idc.com.

About IDC

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 900 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 90 countries worldwide. For more than 43 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com .

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