Dynamic IT Will Have Profound Effect on Partner Ecosystem; New Alliance and Channel Relationships Will Emerge, IDC Says

FRAMINGHAM, MA – January 3, 2005 – According to IDC, the newly emerging dynamic IT model will change the way in which IT vendors view, manage and support all types of alliance and channel partners. As the overall market begins to shift towards an integrated solution supply chain, partner alignment across multiple activities, industries, and markets will become essential.

"As the IT environment enters its next phase of development in dynamic IT, closer alignment of vendor alliances and partnerships will be required to create a tightly functioning ecosystem," said Cushing Anderson, research director for IDC's software business strategies group. "A clear result of this activity is that vendor and partner positions in the ecosystem will become more fluid, changing as the situation demands."

Each member of a successful partner ecosystem contributes meaningfully to solve a customer issue. In the dynamic IT model, successful partner ecosystems will be formed around 12 dynamic IT value propositions. IDC believes that all IT vendors will be forced to become more partner centric and partner savvy. Those vendors that neglect to address the shift required to provide customers with a dynamic IT approach will be at a disadvantage as the market moves ahead.

Dynamic IT refers to an emerging framework that untangles the patchwork of isolated, under-leveraged infrastructure, data, and applications to create a set of powerful services to support business planning and execution. It also encompasses an IT infrastructure that can be fully leveraged yet cost-effectively managed and provisioned. IDC believes that dynamic IT will depend on a new partner ecosystem paradigm that will demand greater interoperability and flexibility between its participants.

IDC's recently released Dynamic IT: Impact on Partnerships (IDC #32312) assesses the impact of dynamic IT on vendor's business partner relationships through an exploration of the key drivers and dominant priorities that face both constituents as the reality of this new IT framework develops. The basis for this study is drawn from the document, Hinge Technologies for the Dynamic Enterprise (IDC #31371) which presents a framework for developing an IT environment capable of supporting fast-changing business needs, referred to as dynamic IT.

To purchase this document, call IDC's Sales hotline at 508-988-7988 or email sales@idc.com.

About IDC

IDC is the premier global market intelligence and advisory firm in the information technology and telecommunications industries. We analyze and predict technology trends so that our clients can make strategic, fact-based decisions on IT purchases and business strategy. Over 700 IDC analysts in 50 countries provide local expertise and insights on technology markets. Business executives and IT managers have relied for 40 years on our advice to make decisions that contribute to the success of their organizations.

IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. Additional information can be found at www.idc.com .

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