E3 Expo — Worldwide Response Rate Increases; Organizers Report Show Floor Space Selling Quickly, Almost Gone

WASHINGTON, DC. – May 6, 2010 – The Entertainment Software Association (ESA) today announced the 2010 E3 Expo will be the world's most exciting platform for interactive entertainment software and hardware news and launches, citing strong exhibitor participation and robust attendee registration. E3 Expo will take place June 15-17, 2010 at the Los Angeles Convention center. ESA officials noted strong interest and registrations for E3 Expo passes prior to the early registration deadline of May 3, 2010. Attendees can still receive E3 Expo passes up until the day of the show.

"The world is coming to the E3 Expo this June. With groundbreaking announcements expected from computer and video game publishers and developers, this year's E3 Expo is going to be the main event for the entertainment industry in 2010," said Michael D. Gallagher, president and CEO of the ESA, which represents U.S. computer and video game publishers and owns E3 Expo. "Major retailers, investor analyst firms, and media from the United States and over 60 countries are already committed to attending."

"This summer, the ESA will host the biggest and best E3 ever," said Electronic Arts CEO John Riccitiello. "All the best games and all the best developers will be together in LA to unveil new titles and celebrate the creativity and new technology that makes gaming so much fun."

"I expect the 2010 E3 to be one of the most exciting in years, with the type of impactful breaking news we have learned to expect from the show. This year's E3 will be the launching pad for hardware and software innovations that could change the industry for years," commented Michael Pachter, managing director, Equity Research at Wedbush Securities.

Companies involved in console, PC, online, and mobile game publishing and developing, qualified business partners, as well as makers of video game hardware and peripherals can exhibit. A full list of current companies participating is located on www.E3Expo.com [http://www.E3Expo.com]; some recently signed-on exhibitors include:

* dreamGEAR

* Havok

* Nexon America


* SouthPeak Interactive

* Valve Corporation

* Zoo Games

Produced by IDG World Expo, companies interested in exhibiting at E3 Expo should contact the team at (877) 216-6264.

If you are member of the press and interested in covering E3 Expo 2010, please contact media@e3expo.com  with any additional questions.

To stay current on E3 Expo 2010 news, follow its official Facebook presence at www.facebook.com/E3Expo [http://www.facebook.com/E3Expo] and on Twitter at www.twitter.com/e3expo [http://www.twitter.com/e3expo].

The Entertainment Software Association is the U.S. association dedicated to serving the business and public affairs needs of companies publishing interactive games for video game consoles, handheld devices, personal computers, and the Internet. The ESA offers services to interactive entertainment software publishers including a global anti-piracy program, owning the Electronic Entertainment Expo (E3 Expo), business and consumer research, federal and state government relations, First Amendment and intellectual property protection efforts. For more information, please visit www.theESA.com [http://www.theESA.com].