eLogistics Will Be A Key Enabler of Real eBusiness, IDC Says

NORTH SYDNEY — OCTOBER 5, 2000 — Back-end logistics can hinder or enable smooth eBusiness. In order to examine its threat as a bottleneck or its opportunity as a key enabler of effective eBusiness, IDC announced today the debut of a briefing titled "eLogistics: Is this the revolution we have all been waiting for?"

"As eCommerce heats up in Australia, it is having a consequential impact on back-end logistics solutions. Companies are struggling with how they will play in this emerging space to deliver services cheaper and quicker and increase profits" said Brooke Galloway, IDC's Senior Analyst, Internet and eCommerce. "Logistics (including order management, fulfillment, transportation and delivery) has become a bottleneck in the New Economy, yet it also presents a major opportunity to get an eCommerce strategy right" she added.

As the growth in popularity of eCommerce solutions highlights the increasing demand for logistics services to deliver on the promise implicit when ordering on the Web, IDC expects that logistics will be a key enabler of real eBusiness as it has the power to significantly alter existing business models.

"Already distinct challenges are emerging whether it is tightening your supply chain to reduce operating costs or finding a brand new channel to distribute to consumers" said Ms. Galloway. "Wherever such change exists there will be big winners and losers, the potential for disruption of the existing order is high. Just because you are winning now, doesn't mean you won't be toppled from your throne by a young pretender", Galloway warned.

In "eLogistics: Is this the revolution we've all been waiting for?" IDC has developed a short, practical, three-hour session that will blend IDC's predictions for the future of eLogistics, with practical case studies from four organisations that are living and breathing this stuff. This unique blend of the present and the future, examining both B2B and B2C, will leave attendees better equipped to deal with the challenges organisations are facing.


• Ms Brooke Galloway, Senior Analyst – Internet and eCommerce, IDC Australia

• Mr Howard Critchley, Director of Logistics, TNT Australia

• Mr John Brown. Offering Manager, eProcurement, eMarketplaces & eCommerce Solutions Group, IBM Australia

• Mr Brent Hughes, Chief Executive Officer, EFill

• Mr Calvin Anderson, Managing Director, Symbol Technologies


October 25th – 7:30am through to 11:00am – The Quay Grand Hotel, 61 Macquarie Street, Sydney


Interested parties can register by contacting Brenda Hocking, Events Manager at 02-9925-2238

Members of the media may obtain a media pass by contacting Gianco Melcarne, Marketing Manager at 02-9925-2228

About IDC:

IDC is the foremost global market intelligence and advisory firm helping clients gain insight into technology and eBusiness trends to develop sound business strategies. Using a combination of rigorous primary research, in-depth analysis, and client interaction, IDC forecasts local and worldwide markets and trends to deliver dependable service and client advice. More than 700 analysts in 43 countries provide global research with local content. IDC's customers comprise the world’s leading IT suppliers, IT organisations, eBusiness companies and the financial community.

Additional information can be found at www.idc.com.au