Emerging Themes of DEMOfall 07 Revealed; Conference to Focus on Enterprise Tech, Next-Generation Web Applications, Small Business Technologies and More

SOUTHBOROUGH, MA – JULY 25, 2007 – The semi-annual DEMO events are the only technology conferences that focus entirely on innovation, with the mission of fostering and promoting new technology products and accelerating their business potential. DEMOfall 07, the latest installment in the conference series, will look carefully at significant products and key trends that will influence and shape the immediate future of the tech industry. Approximately 70 emerging technology products will debut at DEMOfall, which will take place September 24-26, 2007 at the Sheraton San Diego Hotel & Marina. Learn more at http://www.demo.com/F7PR2 .

(Logo: http://www.newscom.com/cgi-bin/prnh/20070613/DEMOFALL07LOGO )

"Each DEMO event looks at 70 products from all sectors of the IT market," said Chris Shipley, emerging technology product analyst and executive producer of the DEMO events. "Innovation that affects all people — in business or at home — can come from anywhere and DEMO's mission is to seek out and expose these new products and ideas. This comprehensive focus gives us a complete view of where technology innovation is coming from. These vectors are often surprising and have impacts where we'd not expect."

Shipley and her team of analysts will review hundreds of products to select the 70 that will launch at DEMOfall. The team approaches this responsibility without category or trend biases that influence product selection. Once the products have been selected, the themes of the conference materialize, revealing key industry trends.

Products that will debut at DEMOfall 07 in September are still in review, but some of the themes have begun to emerge:

— Disruption on an Enterprise Scale

— Infrastructure technologies you won't see anywhere else, but

that will profoundly shift the economics of information systems.

— Internet of You

— What next-generation Web applications mean to you.

— See 'em Again for the First Time

— Products you *think* you know about but which will reveal their

true value at DEMOfall.

— The Not So Small Small Business

— New products that give small businesses enterprise-class

management tools.

Why Companies Choose DEMO as a Launch Venue

DEMO originated the six-minute live product launch platform and, for 17 years, has been the premier venue to launch new technology products. The conference is a unique blend of general session programs, one-on-one demonstrations, and networking — all in a relaxed atmosphere that promotes casual business interaction. Attendees are given an understanding of emerging trends so they have the context to best appreciate the significance and value of each debuting innovation. The tough selection criteria mean each product is introduced to the market with the explicit endorsement of the DEMO imprimatur. Because each company presents in a uniform manner, every product has equal opportunity to shine.

Additionally, the DEMO audience is a powerful draw. DEMO attendees have the influence within their organizations to help set policy, make buying decisions, recommend investments, and build partner relationships. Attendees include executives from leading and growth companies in the technology market, venture investors and financial services professionals, industry analysts, and IT executives, as well as business and technology media. DEMO fosters a powerful and connected community made up of the people who further technology innovation, promote entrepreneurs, and guide companies in their lifecycle from small startup to major corporation.

A webcast, designed for companies considering DEMO as a launch venue, is available here: http://www.iian.ibeam.com/events/mult001/22875 .

DEMOfall 07 Sponsors

Global Communications is the underwriter of DEMOfall 07. Sponsors of DEMOfall 07 are Decision Counsel, First Round Capital, The Ewing Marion Kauffman Foundation, Granite Financial Group and Porter Novelli. Guidewire Group is a strategic partner of DEMOfall 07. Our media partners are American Venture Magazine, MIT Technology Review, PR Newswire, TechConfidential/The Deal, VentureCapitalConferences.com, and Venture Capital Journal (VCJ). Marketing partners are Conference Guru, FundingUniverse, Kauffman eVenturing, the National Venture Capital Association (NVCA), Rocky Mountain Venture Capital Association, Tech Coast Angels, VC Experts, VentureChoice, and the Wireless Industry Partnership (WIP).

About the DEMO Conferences

Produced by Network World Events and Executive Forums, the semi-annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies, and have served as launch pad events for initial products from companies such as Palm, E*Trade, Handspring, TiVo, Skype, Half.com, U.S. Robotics, salesforce.com and WebEx, helping these companies secure venture funding, establish critical business relationships, and influence early adopters. Each DEMO conference features approximately 70 new products, technologies and services from companies both new and established. For more information on the DEMO conferences, visit http://www.demo.com/ .

The DEMO community also benefits from the award winning DEMOletter. A weekly e-newsletter designed to reach the people who are creating companies, building products and launching new ideas, DEMOletter provides smart insight and analysis of entrepreneurial business issues.

About Network World

Network World, Inc., the Leader in Network Knowledge, empowers network IT executives through education, information and community. Network World, an IDG company, is the leading provider of news, analysis, reviews, events and education on information technology. Network World publishes the leading newsweekly, Network World, hosts the most active online communities ( http://www.networkworld.com , http://www.javaworld.com , http://www.linuxworld.com , and http://www.demo.com ), and produces educational seminars and events worldwide. Network World's portfolio of strategic marketing programs provides marketing and agency professionals with the tools to generate high-quality leads, optimize marketing campaigns, and create new revenue opportunities. Additionally, Network World is the event organizer of DEMO and DEMOfall, the leading events for new technology innovation.

About International Data Group (IDG)

International Data Group (IDG) is the world's leading technology media, events, and research company. IDG's online network includes more than 450 Web sites spanning business technology, consumer technology, digital entertainment and video games worldwide. IDG publishes more than 300 magazines and newspapers in 85 countries including CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. IDG's lead-generation service, IDG Connect, matches technology companies with an audience of engaged, high-quality IT professionals, influencers, and decision makers.

IDG is a leading producer of more than 750 technology-related events including Macworld Conference & Expo, LinuxWorld Conference & Expo, Entertainment for All Expo (E for All), DEMO, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 900 IDC analysts in more than 90 countries provide global, regional, and local expertise on technology and industry opportunities and trends.

Additional information about IDG, a privately held company, is available at http://www.idg.com/ .

All product and company names are trademarks of their respective companies.

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